Feeds

Online advertising could net BBC £105m

And a hell of a headache

Top 5 reasons to deploy VMware with Tegile

The BBC is considering supplementing its income with advertising, this time on the international version of its website.

The corporation estimates that it could earn between £48m and £105m annually in advertising revenues, depending on how aggressively the advertising were to be placed.

BBC executives must be rubbing their hands together at the prospect of so much extra income. However, they will have to balance the advertising revenue against the huge protests its UK rivals will undoubtedly make, and against internal opposition.

Historically, even the vaguest sign that the BBC is considering expanding its revenue stream has sparked massive opposition from its commercial rivals. They have already argued that the BBC news site, by virtue of the support it gets from the BBC's massive newsgathering organisation, has an unfair advantage.

To allow it to draw additional revenue from advertising would probably make the chief executives at various alternative commercial news operations pass out from the sense of injustice.

In addition, the BBC says it is aware that its own staff have concerns about the proposals, but adds that this will be taken into account when deciding how to proceed.

The BBC revenues from license fees are approximately £3bn, annually. ®

Beginner's guide to SSL certificates

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.