Feeds

Wrinklies find Sadville

Third Age seeks Second Life

Internet Security Threat Report 2014

The relentless hype promoting the online game for sad people, Second Life, has unsurprisingly caused a spike in traffic for the site. And wrinklies are the demographic group that's most curious about the virtual landscape populated by giant penises and cross-dressing Guardian journalists.

Traffic monitor HitWise reckons that searches for "second life" rose 73 per cent week on week, with over-55s increasingly curious.

But the hype, which has prompted a handful of large corporations to establish an advertising presence in Sadville, almost certainly isn't justified. Searches grew just 219 per cent year-on-year: barely a tremor compared to the traffic growth for MySpace, Digg, or Facebook. There's always a winner when you aggregate losers, but the only winner so far seems to be Linden Labs, which operates Sadville on a subscription basis.

HitWise was unable to provide us with traffic estimates, or the conversion rate from visitors to paid-up Sadville citizens. (Sadizens?)

Former PR flak Daniel Terdiman, who boasted a reference from Linden Labs' CEO on his resume until El Reg noticed, has led the charge. Reuters has subsequently dispatched a full-time reporter to Sadville. There can't be very much happening in the world, because yesterday, one interviewed the other.

You read that correctly: two journalists talking about a place that doesn't exist. Can Sadville get any sadder? ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
Google's whois results say it's a lousy smut searcher
Run whois google.com or whois microsoft.com. We dare you, you PIG◙◙◙◙ER
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
The total economic impact of Druva inSync
Examining the ROI enterprises may realize by implementing inSync, as they look to improve backup and recovery of endpoint data in a cost-effective manner.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.