Feeds

Mission Impossible 3 becomes mission possible

...when you buy a new Nokia handset

Boost IT visibility and business value

From next week, anyone buying a Nokia N93 handset on the Vodafone network will receive a free copy of Mission Impossible 3 loaded onto a mini SD card for viewing on the phone. The film is full-length and encoded for perfect viewing on the N93's screen, though if it will generate quite the same atmosphere as a cinema viewing is open to debate.

The offer coincides with the UK DVD release of the film.

Old movies are regularly given away with newspapers, and my breakfast cereal comes with an encyclopedia taped to the front of it, but until now the latest film releases have tried to maintain their premium value - after all, if your main product is a promotional device then you've nothing left to promote.

Obviously the quality is still a long way off DVD (despite what Nokia says about the N93), but the N93 comes with a TV-connect cable and one has to wonder how many people who get a free copy of the film will then go out and buy the DVD?

Perhaps Paramount is hoping punters will all rush out and buy the HD-DVD version, allowing it to hand out those inferior DVD-quality copies that no one will want to watch in a few years time. ®

The essential guide to IT transformation

More from The Register

next story
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
Top Gun display for your CAR: Heads-up fighter pilot tech
Sadly Navdy kit doesn't include Sidewinder missile to blast traffic
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Things are looking up in Flappy Bird sequel
'Swing Copters' offers the same gameplay but in a different direction
NVIDIA claims first 64-bit ARMv8 SoC for Androids
Mile-High 'Denver' Tegra K1 successor said to rival PC performance
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.