Feeds

MPAA scouting for young hearts and minds

Copyright badges for everyone!

Boost IT visibility and business value

The top brass at the Motion Picture Association of America (MPAA) must have spent the entire weekend drinking champagne and smoking Cuban cigars after their latest spectacular PR coup.

Because the MPAA understands the Jesuit saying "Give Me the Child Until He Is Seven and I Will Show You the Man", Los Angeles Boy Scouts can now, lucky them, earn badges for understanding how copyright works and why piracy is bad.

The scouts will have the basics of copyright law hammered into their young minds, and to win the badge will have to know five types of copyrighted works and three kinds of copyright theft.

The youngsters will also be taken on a field trip, possibly to a movie studio, to learn how piracy harms people.

According to an Associated Press report, the movie industry developed the curriculum for the badge, which shows the international copyright symbol, a film reel and a music CD.

"Working with the Boy Scouts of Los Angeles, we have a real opportunity to educate a new generation about how movies are made, why they are valuable, and hopefully change attitudes about intellectual property theft," MPAA chairman Dan Glickman said in a statement on Friday.

The badge isn't a merit badge, which means the scouts don't actually have to win one to progress through the ranks. Other such activity patches include ones for conservation or volunteering work. ®

Maximizing your infrastructure through virtualization

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.