Feeds

Dell and AMD celebrate their love in front of thousands

Choice means buying AMD, not relying on Intel

Combat fraud and increase customer satisfaction

Michael Dell and new best buddy, AMD's Hector Ruiz, cozied up on stage today at Oracle OpenWorld to celebrate customer choice.

While they didn't mention Intel by name, AMD's arch-rival was the butt of some badly-scripted managerial improv intended to highlight the wisdom of hardware vendors in picking AMD too. Michael Dell is expected to elaborate on Dell's new union with AMD - which includes fresh server and PC products - Monday afternoon during his own OpenWorld keynote.

Faced with stuttering sales and falling profits, Dell in May became the last big-name OEM to work with AMD, ending an exclusive relationship with Intel.

Admittedly, Dell's first embrace with AMD was less than wholehearted, with the company restricting itself to building quad-socket Opteron servers. Since then, Dell has bought on more AMD-based server and PC products, on its own account, and through its Alienware subsidiary. But questions remain over how deep its love runs for AMD.

Hence, AMD CEO and chairman Ruiz welcomed Dell on stage Monday morning with a fine line in understatement: "I'm sure you've been getting as many questions as I have about AMD and Dell joining forces."

According to Dell and Ruiz, the future of the companies' relationship is virtualization. "Virtualization is going to be increasingly important as AMD puts more processing power into a CPU... allowing customers to protect applications and multiple operating systems from each other," Dell said

"AMD and Dell both understand the needs of the enterprise. The ability to operate in this new virtualized environment. Dell using AMD virtualization technology is going to assist enterprises to streamline the datacenter and achieve greater efficiencies," Ruiz added.

And that was it. After a faux TV-teaser for this afternoon's news, Michael left the stage to the University of Texas's anthem, The eyes of Texas. ®

3 Big data security analytics techniques

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Kingston DataTraveler MicroDuo: Turn your phone into a 72GB beast
USB-usiness in the front, micro-USB party in the back
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
BOFH: Oh DO tell us what you think. *CLICK*
$%%&amp Oh dear, we've been cut *CLICK* Well hello *CLICK* You're breaking up...
AMD's 'Seattle' 64-bit ARM server chips now sampling, set to launch in late 2014
But they won't appear in SeaMicro Fabric Compute Systems anytime soon
Amazon reveals its Google-killing 'R3' server instances
A mega-memory instance that never forgets
Cisco reps flog Whiptail's Invicta arrays against EMC and Pure
Storage reseller report reveals who's selling what
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.