Feeds

Spamhaus-style service aims to curb click fraud

Clickhaus

Secure remote control for conventional and virtual desktops

A UK-based service aims to emulate Spamhaus' success in helping organisations block spam by tackling web advertising fraud.

As much as 70 per cent of annual online advertising spend is wasted because of click fraud, according to Clickhaus, a not-for-profit project that aims to help combat the loss of revenue caused by click fraud. Online advertisers stand to lose $1.6bn in wasted ad expenditure by 2008 because of the problem.

Clickhaus aims to help online advertisers clamp down on abuse by compiling a database of IP addresses associated with click fraud in much the same way Spamhaus compiles a list of addresses associated with spam and spam-related botnet activity.

Corrupt affiliates of ad networks such as Google and Yahoo! are reckoned to account for 85 per cent of all click fraud.

Clickhaus will provide a service allowing IT pros, advertisers, and search engines the ability to report instances of click fraud. This data will then be published in a database, currently in beta.

"We got the idea of Clickhaus from Spamhaus because we were impressed with the way that they have helped reduce spam by sharing the IP addresses of known spammers," explained Robert Snell, director of search engine marketing firm Brain Talent, the founding sponsor of Clickhaus.

Some organisations already maintain private databases of IP addresses associated with click fraud. The Clickhaus project aims to encourage the sharing of this data among partners in the online advertising community in order to reduce losses.

Clickhaus is realistic enough to recognise that click fraud, much like spam, is a problem that's not going to go away anytime soon. "Clickhaus will not end the problem of click fraud, but it's a step in the right direction," Snell said. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.