Feeds

CNET hack severs ties with Second Life CEO after Reg probe

Off resume but still puffing

Remote control for virtualized desktops

Proof has emerged this week that making too much of your Second Life can have very real consequences on your First – rather more real – Life.

CNET's chief Second Life correspondent Daniel Terdiman has removed a reference from Second Life parent Linden Lab's CEO on his resume after being confronted by The Register.

Terdiman has spent years puffing up the Second Life online game with breathless coverage and grew close to Linden Lab CEO Philip Rosedale as a result. Now, however, the relationship may look too close on paper with Terdiman deleting all Rosedale appearances from his online resume, although the cached version of the site still shows the ugly truth.

But despite fixing some appearances, Terdiman continues to heap happy press on Second Life, and Rosedale in particular. Just hours after pulling Rosedale from his resume, Terdiman posted an interview with the CEO.

As Teridman has remarked in other interviews, his Second Life publicity has driven CNET to embrace the game, which lets penis and furry avatars play together without pain.

"We were covering it constantly (at least constantly from the perspective of a mainstream publication) so I slowly began to pitch it to my bosses, who only got Second Life a little bit," Terdiman said in an interview. "It took some cajoling...trying to convince my editors why we needed to be covering SL in the first place. But…they got on board with that pretty quick.

"Especially after I did five feature stories in the first couple months I was there. After a couple months of pitching this project, I finally got the go-ahead."

And CNET then opened an office in Second Life.

Our hat goes off to Terdiman, who used to work in public relations. Not even a Second Life insider working at CNET in the guise of a reporter could likely have pulled off such a feat. ®

Beginner's guide to SSL certificates

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.