Feeds

Webcasting is next frontier for sports

Shifting the goalposts

Beginner's guide to SSL certificates

The internet is becoming a powerful broadcasting tool for sports organisations and television channels.

"New media sportscasting is becoming increasingly important to the sports industry as part of the marketing mix ensuring brand development and introducing new channels for revenue growth," said Darach Deehan, chief executive of Servecast at the Streaming Media Europe conference in London on Thursday.

The conference, which is also held annually in the US, addresses how streaming media intersects with the business and content world.

The development of broadband has seen significant developments in recent times. In September, the Ryder Cup was broadcast live through Sky Sports' website and earlier in the same month Yahoo! announced a deal with the National Football League (NFL), the governing body of professional American Football in the US, to stream NFL games live online outside of the US.

"There continues to be a seismic shift in the world of broadcasting of sports content. The availability of broadband is increasing rapidly, now exceeding cable-TV penetration in most markets. With increased broadband access, fans now expect to be able to easily access sports, news and coverage online wherever they are in the world," said Deehan.

"Sports bodies, broadcasters and rights holders can create an intimate relationship with their customers by providing them with an advanced online video environment through which quality sports content, merchandise and news can be consumed, thereby increasing loyalty and ensuring a return on investment," he said.

Servecast was founded in 1998 by Kevin Quinn and has provided streaming media for the Tour de France, Six Nations rugby and the UEFA Champions League. The company is based in Dublin with offices in London, Paris and Hamburg and its clients include Sky Sports, Manchester United, and the GAA.

Copyright © 2006, ENN

Secure remote control for conventional and virtual desktops

More from The Register

next story
Sea-Me-We 5 construction starts
New sub cable to go live 2016
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
BT claims almost-gigabit connections over COPPER WIRE
Just need to bring the fibre box within 19m ...
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
Surprise: if you work from home you need the Internet
Buffer-rage sends Aussies out to experience road rage
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.