Feeds

Webcasting is next frontier for sports

Shifting the goalposts

5 things you didn’t know about cloud backup

The internet is becoming a powerful broadcasting tool for sports organisations and television channels.

"New media sportscasting is becoming increasingly important to the sports industry as part of the marketing mix ensuring brand development and introducing new channels for revenue growth," said Darach Deehan, chief executive of Servecast at the Streaming Media Europe conference in London on Thursday.

The conference, which is also held annually in the US, addresses how streaming media intersects with the business and content world.

The development of broadband has seen significant developments in recent times. In September, the Ryder Cup was broadcast live through Sky Sports' website and earlier in the same month Yahoo! announced a deal with the National Football League (NFL), the governing body of professional American Football in the US, to stream NFL games live online outside of the US.

"There continues to be a seismic shift in the world of broadcasting of sports content. The availability of broadband is increasing rapidly, now exceeding cable-TV penetration in most markets. With increased broadband access, fans now expect to be able to easily access sports, news and coverage online wherever they are in the world," said Deehan.

"Sports bodies, broadcasters and rights holders can create an intimate relationship with their customers by providing them with an advanced online video environment through which quality sports content, merchandise and news can be consumed, thereby increasing loyalty and ensuring a return on investment," he said.

Servecast was founded in 1998 by Kevin Quinn and has provided streaming media for the Tour de France, Six Nations rugby and the UEFA Champions League. The company is based in Dublin with offices in London, Paris and Hamburg and its clients include Sky Sports, Manchester United, and the GAA.

Copyright © 2006, ENN

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.