Feeds

Webcasting is next frontier for sports

Shifting the goalposts

Boost IT visibility and business value

The internet is becoming a powerful broadcasting tool for sports organisations and television channels.

"New media sportscasting is becoming increasingly important to the sports industry as part of the marketing mix ensuring brand development and introducing new channels for revenue growth," said Darach Deehan, chief executive of Servecast at the Streaming Media Europe conference in London on Thursday.

The conference, which is also held annually in the US, addresses how streaming media intersects with the business and content world.

The development of broadband has seen significant developments in recent times. In September, the Ryder Cup was broadcast live through Sky Sports' website and earlier in the same month Yahoo! announced a deal with the National Football League (NFL), the governing body of professional American Football in the US, to stream NFL games live online outside of the US.

"There continues to be a seismic shift in the world of broadcasting of sports content. The availability of broadband is increasing rapidly, now exceeding cable-TV penetration in most markets. With increased broadband access, fans now expect to be able to easily access sports, news and coverage online wherever they are in the world," said Deehan.

"Sports bodies, broadcasters and rights holders can create an intimate relationship with their customers by providing them with an advanced online video environment through which quality sports content, merchandise and news can be consumed, thereby increasing loyalty and ensuring a return on investment," he said.

Servecast was founded in 1998 by Kevin Quinn and has provided streaming media for the Tour de France, Six Nations rugby and the UEFA Champions League. The company is based in Dublin with offices in London, Paris and Hamburg and its clients include Sky Sports, Manchester United, and the GAA.

Copyright © 2006, ENN

Seven Steps to Software Security

More from The Register

next story
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.