Feeds

Ad watchdog slaps The Link's wrists

Unfair comparison with BT

Eight steps to building an HP BladeSystem

The Advertising Standards Authority has told phone retailer The Link and Freetalk Communication that a recent email advertising its Voice over Internet Protocol service was unfair to BT.

The email started: "With Internet phone at The Link we are always finding new ways to save you money, so we have teamed up with Freetalk to offer you an exclusive deal that will save you and your family money on your phone bills."

It continued with the usual marketing guff, but included a table comparing prices for its service with offerings from BT, Telewest and Tesco. BT objected to the comparison with its Together Option 3 package because the telco also offers a VoIP service which would be more comparable with Freetalk's service.

The ASA upheld BT's complaint. It accepted that Freetalk and The Link were not intending to use the email again and advised them to consult the Committee of Advertising Practice website for advice on future marketing materials. ®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Orange spent weekend spamming customers with TXTs
Zero, not infinity, is the Magic Number customers want
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
NBN Co execs: No FTTN product until 2015
Faster? Not yet. Cheaper? No data
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.