Feeds

Ad watchdog slaps The Link's wrists

Unfair comparison with BT

Boost IT visibility and business value

The Advertising Standards Authority has told phone retailer The Link and Freetalk Communication that a recent email advertising its Voice over Internet Protocol service was unfair to BT.

The email started: "With Internet phone at The Link we are always finding new ways to save you money, so we have teamed up with Freetalk to offer you an exclusive deal that will save you and your family money on your phone bills."

It continued with the usual marketing guff, but included a table comparing prices for its service with offerings from BT, Telewest and Tesco. BT objected to the comparison with its Together Option 3 package because the telco also offers a VoIP service which would be more comparable with Freetalk's service.

The ASA upheld BT's complaint. It accepted that Freetalk and The Link were not intending to use the email again and advised them to consult the Committee of Advertising Practice website for advice on future marketing materials. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
EE plonks 4G in UK Prime Minister's backyard
OK, his constituency. Brace yourself for EXTRA #selfies
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.