Feeds

BT + HP + PepsiCo = $$$

Fizzy revenue stream

5 things you didn’t know about cloud backup

The alliance between BT and HP, which was fanfared earlier this year with a huge inhouse press seminar in Venice, was supposed (at the time) to be simply a way of selling IMS (IP multimedia subsystem) to desperate mobile telcos - so it's quite a surprise to find a big contract announced with Pepsico.

Normally, a contract involving networking over MPLS (multi-protocol label switching) would be a telco story, but Pepsico has no plans to get into the telco business. It's buying networking for its international arm.

"This initiative will migrate PepsiCo International to a standardised storage and server architecture that provides capability upgrades in the areas of application management, network security, disaster recovery, asset management, and operations support. HP will use a variety of storage and server systems, tools and software to manage PepsiCo International's new data centre environment," the press release says.

It's worth noting that the story has attracted almost no widespread interest, despite its huge potential for future IT sales in all areas of computer technology and comms. What interest there has been has mostly fallen into those who see it as a BT story, and those who see HP as the prime contractor.

In fact, this could easily be just one of many huge contracts to go the way of the partnership. The size of the revenue stream is potentially colossal - multiple billions of dollars - each year. The key to it would seem to be the need for having both computer and telco expertise on hand.

For example, take MPLS - a cryptonym you won't need to explain to anybody in the telco business, but normally simple alphabet soup to engineers running LAN systems. What it is, to put it crudely and unkindly, is a way of doing all the things ATM (Asynchronous Transfer Mode) was supposed to do. But it was originally developed by Cisco, not BT, for the purpose of solving the problems the world's telcos had in abandoning ATM.

The fact that it was used by telcos, almost exclusively, meant the computer world was very slow to realise that it is actually very useful for deploying any kind of large-scale WAN. And the fact that it works in conjunction with IMS also makes it look like a telco solution to most observers.

That probably explains why several reports based on the press release have seen it as a telco story, and focused on BT's involvement. Does it explain why those who published it as an HP story almost failed to mention BT's involvement?

Watch the BT-HP alliance. I wouldn't say that it's going to create a new world, because I don't think it will (and I have a lot of expert pundits to quote if you don't agree!) but I do think it's going to generate an awful lot of dollars for both companies over the next three years. ®

Build a business case: developing custom apps

More from The Register

next story
Microsoft: Azure isn't ready for biz-critical apps … yet
Microsoft will move its own IT to the cloud to avoid $200m server bill
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
Silicon Valley jolted by magnitude 6.1 quake – its biggest in 25 years
Did the earth move for you at VMworld – oh, OK. It just did. A lot
VMware's high-wire balancing act: EVO might drag us ALL down
Get it right, EMC, or there'll be STORAGE CIVIL WAR. Mark my words
Forrester says it's time to give up on physical storage arrays
The physical/virtual storage tipping point may just have arrived
VMware vaporises vCHS hybrid cloud service
AnD yEt mOre cRazy cAps to dEal wIth
Better be Nimble, tech giants, or mutant upstarts will make off with your sales
Usual suspects struggling to create competing products
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.