Feeds

Mobile telly is different

Not just another channel for broadcasters

Providing a secure and efficient Helpdesk

Traditional broadcasters need to understand that mobile TV is not just another channel but must be used differently if they are to get to grips with the new market.

Content will either have to be re-purposed for mobile or created specifically for mobile phones to be successful, according to Logica content and media VP Richard Porter. The success of user-generated content on services like YouTube means broadcasters will need to alter their scattergun approach. Porter used the example of Channel4's FourDocs programmes.

People will not use mobile TV in the same way as they use their plasma screens at home.

Porter said: "There are a lot of people still dancing round the edges of this market - like Google and Yahoo! No one is sure who will win or which revenue model will work best."

He expects mainstream take-up to be 18 to 24 months away for western Europe and longer for the US, dependent on handsets and government freeing up spectrum.

He predicts that ad-supported content might work - especially if the ads are personalised and targeted at the user. Porter also said that what broadcast really means is a big, fat pipe to the mobile.

This could be used to download content rather than watch it live -so you could wake up in the morning to the option of watching a tailored video business news briefing on your phone which downloaded over night. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.