Feeds

Mobile telly is different

Not just another channel for broadcasters

New hybrid storage solutions

Traditional broadcasters need to understand that mobile TV is not just another channel but must be used differently if they are to get to grips with the new market.

Content will either have to be re-purposed for mobile or created specifically for mobile phones to be successful, according to Logica content and media VP Richard Porter. The success of user-generated content on services like YouTube means broadcasters will need to alter their scattergun approach. Porter used the example of Channel4's FourDocs programmes.

People will not use mobile TV in the same way as they use their plasma screens at home.

Porter said: "There are a lot of people still dancing round the edges of this market - like Google and Yahoo! No one is sure who will win or which revenue model will work best."

He expects mainstream take-up to be 18 to 24 months away for western Europe and longer for the US, dependent on handsets and government freeing up spectrum.

He predicts that ad-supported content might work - especially if the ads are personalised and targeted at the user. Porter also said that what broadcast really means is a big, fat pipe to the mobile.

This could be used to download content rather than watch it live -so you could wake up in the morning to the option of watching a tailored video business news briefing on your phone which downloaded over night. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Drag queens: Oh, don't be so bitchy, Facebook! Let us use our stage names
Handbags at dawn over free content ad network's ID policy
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
'Serious flaws in the Vertigan report' says broadband boffin
Report 'fails reality test' , is 'simply wrong' and offers ''convenient' justification for FTTN says Rod Tucker
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
Shades of Mannesmann: Vodafone should buy T-Mobile US
Biting the bullet would let Blighty-based biz flip the bird at AT&T
Net neutrality fans' joy as '2.3 million email' flood hits US Congress
FCC invites opinions in CSV format, after Slowdown day 'success'
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.