Feeds

Sony punching out PS3s 'full swing', claims analyst

On target to ship 2m units by year's end

The Essential Guide to IT Transformation

Sony's PlayStation 3 production programme is "in full swing", market watcher American Technology Research (ATR) has claimed. Crucially, this means the consumer electronics giant will meet its target and ship 2m of the next-generation consoles by the end of the year.

According to a report written by ATR analyst PJ McNealy, Sony's efforts should ensure the company won't be forced to delay either the US of Japanese PS3 launch as it was last month forced to do with the console's European debut.

McNealy believes the US will get 1.2m PS3s by the end of the year, with the remaining 800,000 being alloted to Japan, where the console is due to launch on 11 November. The US introduction happens a week later on 17 November.

"Our research indicates that typically 10-20 per cent of the unit shipment forecast will likely still be in the channel (en route) at the end of December and not installed in homes yet," wrote McNealy. "The low end of that range is more likely simply because Sony will likely still be air-freighting and not tanker-shipping PS3s at that point." ®

Boost IT visibility and business value

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.