Feeds

Sony punching out PS3s 'full swing', claims analyst

On target to ship 2m units by year's end

Build a business case: developing custom apps

Sony's PlayStation 3 production programme is "in full swing", market watcher American Technology Research (ATR) has claimed. Crucially, this means the consumer electronics giant will meet its target and ship 2m of the next-generation consoles by the end of the year.

According to a report written by ATR analyst PJ McNealy, Sony's efforts should ensure the company won't be forced to delay either the US of Japanese PS3 launch as it was last month forced to do with the console's European debut.

McNealy believes the US will get 1.2m PS3s by the end of the year, with the remaining 800,000 being alloted to Japan, where the console is due to launch on 11 November. The US introduction happens a week later on 17 November.

"Our research indicates that typically 10-20 per cent of the unit shipment forecast will likely still be in the channel (en route) at the end of December and not installed in homes yet," wrote McNealy. "The low end of that range is more likely simply because Sony will likely still be air-freighting and not tanker-shipping PS3s at that point." ®

Build a business case: developing custom apps

More from The Register

next story
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.