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BT's musical Vision

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BT has signed up Sony BMG to provide exclusive music video content for its forthcoming BT Vision IPTV service.

BT sees exclusive deals as key to its success and credibility as a television operator when it goes head-to-head with Sky and NTL later in autumn. BT has been shipping its Home Hub converged phone/broadband/IPTV box into homes for some months in preparation for the launch of Vision.

On-demand music videos from the likes of Foo Fighters, Beyonce, Bob Dylan and George "Chronic" Michael will be delivered first by BT, both through Vision and to computers via its download store.

BT television services CEO Dan Marks said: "This is an important deal for BT Vision. It confirms that BT Vision will become one of the places that music fans will come to see and hear the artists they love, whenever they want."

BT has teamed up with a bunch of content providers to add value to its TV proposition, which will not cost punters any extra if they don't choose to use the paid-for services. There's no word on exact pricing or launch date yet. ®

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