Feeds

Microsoft matches Apple with Zune pricing

Tune for tune

3 Big data security analytics techniques

Microsoft is to retail Zune, its first digital music player, at the same price as feature-equivalent iPods.

Microsoft today reveal a 30Gb Zune device will be priced $249.99 compared to a 30Gb iPod that is priced $249.00. Songs for Microsoft's player will start at just under a dollar - just like individual tracks on iTunes.

The only difference is you must use special Microsoft credits instead of actual money to purchase songs. Credits come in units of 80 that cost $1 and in a stroke of marketing genius one track will cost 79 credits. The alternative is to pay a $14.99 monthly subscription to the Zune service, which Microsoft promised will hold "millions" of songs.

Consumers will be invited to shell out between $19.99 and $99.99 for Zune accessories like AV cables and adaptors, cradles, dock, bags and "special" headphones.

Having matched Apple, Microsoft will make a loss on each Zune player sold. This is not the first time it has taken a loss on hardware -just ask the Xbox division.

Scott Erickson, who heads up Zune product marketing, justified the price by telling Reuters that Microsoft "needed to put a comparable price on Zune, even if it meant that the company will suffer a loss from the devices this holiday season."

With identical pricing, storage and video capabilities, Microsoft is gambling on Zune's ability to share music over a wireless connection to get an edge on Apple. Microsoft's price announcement came with the promise Zune is "putting the social into digital media."

If this is the sharing age, though, then the Zune makes Microsoft look like the Grinch. Zune users will get just three days in which to listen to other users' songs up to three times - that's it. Neither, will Zune play Microsoft-protected Windows Media audio or video purchased or rented from Napster, Rhapsody, Yahoo! and other online media services.

With a November 14 launch planned, Microsoft should be able to say it got a consumer product out in time for the Holidays.®

Top three mobile application threats

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.