Feeds

ASA calls time on alcopop ads

Authority shows its WKD side

Intelligent flash storage arrays

The Advertising Standards Authority (ASA) has banned a series of TV ads for "alcopops" WKD and Smirnoff Ice, citing "new rules and Guidance Notes" which came into force on 1 January 2005 "as a result of widespread concern about drinking behaviour among young people, including excessive or binge drinking and anti-social behaviour".

The ASA used in both cases CAP (Broadcast) TV Advertising Standards Code rule 11.8.2 (a) (Alcoholic drinks) which states booze ads "must not be likely to appeal strongly to people under 18, in particular by reflecting or being associated with youth culture".

The first adjudication, against Beverage Brands (UK) Ltd - the maker of WKD - examined two ads, the first of which it described as follows:

The first ad featured two men wandering around a shop looking for WKD. One pointed up to the shelf containing WKD and said There it is; the shop keeper jumped out at them from behind some shelves and said WKD huh? [He laughed hysterically] You naughty customers [he waggled his finger at them]. The two men looked surprised and started to leave the shop. The shop keeper waved his pricing gun at them as if it were a real gun and it spewed out price stickers. The shop keeper rushed out of the shop, pulled open his shop coat and displayed his T-shirt, on which the words I love my WKD side were printed, and said I'm loving my WKD side. The end caption stated Have you got a WKD side? and the voice-over said He's just not got it, have you?

The ASA concluded:

We considered that the humour in both ads was juvenile, that both ads employed themes that are either associated with youth culture or likely to appeal strongly to adolescents, that the shopkeepers behaviour, when he jumped out from behind some shelves and used his pricing gun as if it were a real gun, was make-believe play-acting normally associated with children and that his wacky, silly behaviour would appeal strongly to young peoples sense of humour.

It accordingly ruled:

We concluded that both ads had strong appeal to under 18s, breached CAP (Broadcast) TV Advertising Standards Code rule 11.8.2 (a) (Alcoholic drinks) and should not be shown again.

Intelligent flash storage arrays

More from The Register

next story
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
Bible THUMP: Good Book beats Darwin to most influential tome title
Folio Society crowns fittest of surviving volumes
U wot? Silicon Roundabout set to become Silicon U-BEND
Crap-spouting London upstarts to get permanent road closure
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Managing SSL certificates with ease
The lack of operational efficiencies and compliance pitfalls associated with poor SSL certificate management, and how the right SSL certificate management tool can help.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.