Feeds

Buy your piece of the .mobi internet today

The net on your phone from 3pm

  • alert
  • submit to reddit

Providing a secure and efficient Helpdesk

The latest addition to the internet - new .mobi domains - will go on sale from 3pm today (GMT).

The .mobi top-level domain will be exclusively for use with mobile phones and other mobile devices, rather than relying on cut-down versions of normal websites, and so will "revolutionise the use of the internet on mobile devices" the company behind it says.

You can buy your .mobi domain from any of the main domain registrars (77 of them worldwide have signed up). The domains are more expensive than usual - around £20 per year compared to an average of about £10 for a dotcom - as the extra funds are put into monitoring the domains to make sure they conform to agreed mobile standards.

DotMobi CEO Neil Edwards (previously in charge of .com domains) told us that the company was going to be firm with anyone that didn't follow the guidelines drawn up and would suspend any site that didn't comply. The risk is that if all .mobi domains don't conform to being easily used on mobile devices, the whole ethos of a mobile internet could be undermined. Those standards were originally controversial when people pointed out that they were preferential to some mobile companies' systems over others, so DotMobi joined up with net standards body W3C to agree a set of open standards.

While low-graphic versions of websites are nothing new, not since the WAP debacle has there been a serious effort to standardise and encourage a mobile version of the net. If it is ever going to happen, .mobi will be the one to watch since the company behind it is a consortium containing a virtual Who's Who of the mobile industry and the biggest net and software players: Ericsson, Google, GSM Association, Hutchison, Microsoft, Nokia, Orascom, Samsung, Syniverse, T-Mobile, Telefonica, TIM and Vodafone.

Companies have been able to register their trademarked .mobi domains since 12 June in what has now become a traditional "sunrise period" for new top-level domains, aimed at reducing cybersquatting. Edwards told us that its systems, combined with a $200 per domain price during the sunrise period, had done much to kill the cybersquatting problem. He claimed less than one per cent of domains people have attempted to register were without merit - possibly a record in the domain industry.

DotMobi staff have however taken advantage of the domain contract, which allows the company to pre-register a number of domains for their own use. CEO Neil Edwards for example has "www.edwards.mobi", registered on 1 August, as does their CFO (grey.mobi), VP (raad.mobi), directors (farren.mobi, cremin.mobi, greer.mobi, champagne.mobi) and even the CEO of the largest domain register GoDaddy, Bob Parsons, has "parsons.mobi".

They have also broken their own rules slightly to enable people to access DotMobi's own websites through a normal computer. And they have done a deal with certain registrars where their company names appear more regularly on the main .mobi registration webpage (it only lists three at a time) and so pick up more business.

But with four mobile phones sold for every PC, and with experts agreeing that as more people get online in Asia and Africa the number of people accessing the nthrough mobile devices will soon outstrip those through computers, it looks as though .mobi has a strong future ahead of it. ®

Related links

Buy your .mobi today

Choosing a cloud hosting partner with confidence

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.