Feeds

Orange batphone comes home to roost

'Unique' converged offering

Internet Security Threat Report 2014

Orange today followed BT's lead in trying to flog a converged VoIP via Wi-Fi and mobile device to a so far non-plussed public.

"Unique", as the service has been dubbed, launches in the UK, France, the Netherlands, Spain, and Poland with a trio of handsets: the Motorola A910, Nokia 6136, and the Samsung P200. The kit hits the streets in October.

The big idea with mixed VoIP and mobile service is to stymie an anticipated exodus of mobile punters to internet telephony with the promise of cheap and idiot-proof single bills and familiar-to-use hardware. Calls made at home via the Unique Livebox internet hub will be cheaper than those made out and about.

Critics wonder at converged VoIP and mobile's ability to provide smooth handover between Wi-Fi and GSM, thoguh Orange claims Unique will. In Germany, T-Mobile, O2 and Vodafone have sidestepped this issue by simply cutting the cost of calls made on its normal mobile network while at home.

Ovum telecoms analyst John Delaney voiced doubts about whether the technology behind Unique is ready to convince a market increasingly confused by myriad communications options.

He said: "In my view, it has the same weaknesses of the other current fixed-mobile convergence (FMC) offerings on the market or in development. These include a very limited handset choice, and lack of true seamlessness in network handover.

"So long as the inherent drawbacks of current FMC implementations remain, I believe that Orange is unlikely to be any more 'Unique' in terms of customer uptake, than in any other characteristic of its FMC service."

Pricing details for Unique have not yet been released. We assume they will continue their current "Animals" campaign, so suggestions of an appropriate beast are welcome. ®

Choosing a cloud hosting partner with confidence

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.