Carphone Warehouse ships out to US
Goes West with Best Buy
Carphone Warehouse is set to try its luck in the US with the help of local chain Best Buy.
The deal has two parts, according to reports. Firstly Carphone Warehouse will offer UK and European customers the chance to get technical support by offering a version of Best Buy's the Geek Squad service.
CPW's recently launched TalkTalk - its phone broadband service - which has been collecting customers but also complaints that service and speed are not up to scratch. Extra technical support could help soothe unhappy customers.
Secondly CPW will start selling mobile phones out of several US Best Buy stores. There is limited retail competition for handsets in the US because most people get phones from their providers. Best Buy already sells a small range of mobile phones through its stores.
Best Buy's Geek Squad offers US punters 24-hour technical support lines, a dedicated website and home visits as well as buying advice. Geek Squad operates on flat rates.
The deal could be a great, and cheap, way for CPW to get into the US mobile market while it is still expanding. And by offering technical support through Carphone stores the firm is betting on extracting more cash from computing customers who sign up for his broadband service.
More details are expected when CPW updates its trading status 11 October.
Carphone Warehouse refused to comment on, or deny, this story.
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