Feeds

Virgin boss pledges readies to greenies

£1.6bn for alternative energy research

Secure remote control for conventional and virtual desktops

Sir Richard Branson has pledged to invest the next 10 years of profits from his Virgin travel firms into developing technologies that will reduce our reliance on fossil fuels. The commitment is apparently worth around £1.6bn over the period.

He made the announcement on day two of the annual Clinton Global Initiative conference in New York.

He explained that the money from his travel companies, such as Virgin Trains and Virgin Atlantic, would be funnelled into a new division of his empire called Virgin Fuels.

Virgin Fuels will invest in research into alternative and renewable energy supplies, such as bio-fuels.

Sir Richard said: "We must rapidly wean ourselves off our dependence on coal and fossil fuels."

He argued that travel firms needed to lead the way in developing "environmentally friendly business strategies".

The move is not entirely altruistic: travel firms are under increasing pressure from environmental lobby groups. Friends of the Earth (FoE), for instance, warns that if the growth in air travel is not curtailed, we face a "climactic disaster".

FoE is one of many groups campaigning for air fuel to be taxed in the same way petrol is. Currently, no duty is payable on kerosene, and in 2005 Tony Blair ruled out imposing any taxes on the fuel.

Against this background, positioning himself as a greenie will do him and his firms no harm. But nor is it entirely spin: Branson has already announced funding for a California based firm that is developing a way of producing ethanol from corn. ®

Next gen security for virtualised datacentres

More from The Register

next story
Boffins attempt to prove the UNIVERSE IS JUST A HOLOGRAM
Is this the real life? Is this just fantasy?
Our LOHAN spaceplane ballocket Kickstarter climbs through £8000
Through 25 per cent but more is needed: Get your UNIQUE rewards!
NASA to reformat Opportunity rover's memory from 125 million miles away
Interplanetary admins will back up data and get to work
LOHAN tunes into ultra long range radio
And verily, Vultures shall speak status unto distant receivers
SpaceX prototype rocket EXPLODES over Texas. 'Tricky' biz, says Elon Musk
No injuries or near injuries. Flight stayed in designated area
Galileo, Galileo! Galileo, Galileo! Galileo fit to go. Magnifico
I'm just a poor boy, nobody loves me. But at least I can find my way with ESA GPS by 2017
EOS, Lockheed to track space junk from Oz
WA facility gets laser-eyes out of the fog
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?