Feeds

ASA backs Razr-wielding designers

'Highly stylised', darling, not violent

Secure remote control for conventional and virtual desktops

Readers of what you might still loosely term as broadsheets - you know the type, posh newspapers with lots and lots of cricket coverage - are capable of making informed decisions, according to the Advertising Standards Authority (ASA).

So an advert for Motorola's Motorazr V3i mobile phone featuring fashion designers Dolce and Gabbana (they go together like strawberries and cream), in which one seems to have just cut the other's face, has been upheld by the UK's ads regulator as okay despite 160 complaints.

In the advert the two designers are seen standing one in front of the other, with one wielding the mobile phone at an angle that makes it appear as a barber's razor. The other has a suggestive cut across his cheek.

The tagline accompanying the advert reads "the cutting edge of technology".

Dolce and Gabbana have designed the new mobile phone for Motorola, hence their starring role in the advert.

Complainants felt the advert, which appeared in The Daily Telegraph, The Times, The Sunday Telegraph and The Sunday Times, was glamorising and sexualising violent knife crime.

In defence of the imagery used, Motorola told the ASA that it "had created a visual metaphor between a barber's razor and the Razr phone to highlight the 'razor' thinness of the phone and its cutting edge technology".

It successfully argued its case that the advert was an artistic statement and was not intended to "condone knife-related violence" and said the razor cut simply emphasised the metaphor.

The ASA agreed with Motorola and said that "most readers were likely to understand the relationship between the image of a mobile phone that, when viewed at an angle, resembled a razor, and the product name Razr".

"We concluded that, because the image was highly stylised, the ad was unlikely to cause serious or widespread offence to most readers."

Broadsheet readers must be a cut above the rest then. ®

5 things you didn’t know about cloud backup

More from The Register

next story
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
PwC says US biz lagging in Internet of Things
Grass is greener in Asia, say the sensors
Ofcom sees RISE OF THE MACHINE-to-machine cell comms
Study spots 9% growth in IoT m2m mobile data connections
O2 vs Vodafone: Mobe firms grab for GCHQ, gov.uk security badge
No, the spooks love US best, say rival firms
Ancient pager tech SMS: It works, it's fab, but wow, get a load of that incoming SPAM
Networks' main issue: they don't know how it works, says expert
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.