Feeds

Virgin Galactic goes Starck raving bonkers

'Earth to Richard Branson, over...'

Top three mobile application threats

LogoWatch We at the Vulture Central LogoWatch Soviet have a shameful admission to make this morning: we've been holding off on reporting on the new Virgin Galactic logo in the hope that, in return for our silence, Sir Richard Branson would call and offer us the free space-flight ticket which William Shatner recently turned down.

Well, the bejumpered multi-trillionaire has not done the decent thing, so here it is: Virgin Galactic has succumbed completely and utterly to a spectacular bout of rebranding madness:

Virgin Galactic's new logo: Something far, but nearA new vision, a new identity

Design guru, Philippe Starck has inspired an exciting new identity for Virgin Galactic to reflect the vision of the project. Using the amazing and beautiful image of an iris, he allows people to reflect on the basic human instinct to push boundaries and explore.

Philippe Starck explains: "The curiosity and adventure of the human spirit exists in the vision of a human eye, from today, through millions of years of evolution, right back to the beginning of mankind. The nebulous iris represents the infinite possibilities of this endeavour and signifies our opportunity to look back at earth from space with our own eyes for the first time. The eye's pupil incorporates an eclipse, the dawning of something new, something unique but accessible. Something far, but near."

For the love of all that's Holy. Richard Branson, presumably having inhaled an overdose of incense smoke, added: "When I look at the logo I am reminded of childlike awe."

It's clear then that the first Virgin Galactic passengers will not, as previously reported, blast off to David Bowie's Space Oddity, but rather the sound of whalesong and the scent of joss-sticks. Quite what Sigourney Weaver - booked onto the inaugural flight - will make of it is anyone's guess, but her reaction is likely to involve stripping down to knickers and vest and blowing Sir Richard and monsieur Starck out of the airlock. Enough said. ®

High performance access to file storage

More from The Register

next story
KILLER SPONGES menacing California coastline
Surfers are safe, crustaceans less so
Opportunity selfie: Martian winds have given the spunky ol' rover a spring cleaning
Power levels up 70 per cent as the rover keeps on truckin'
LOHAN and the amazing technicolor spaceplane
Our Vulture 2 livery is wrapped, and it's les noix du mutt
Liftoff! SpaceX Falcon 9 lifts Dragon on third resupply mission to ISS
SpaceX snaps smartly into one-second launch window
KILLER ROBOTS, DNA TAMPERING and PEEPING CYBORGS: the future looks bright!
Americans optimistic about technology despite being afraid of EVERYTHING
R.I.P. LADEE: Probe smashes into lunar surface at 3,600mph
Swan dive signs off successful science mission
Discovery time for 200m WONDER MATERIALS shaved from 4 MILLENNIA... to 4 years
Alloy, Alloy: Boffins in speed-classification breakthrough
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.