Feeds

Virgin Galactic goes Starck raving bonkers

'Earth to Richard Branson, over...'

Secure remote control for conventional and virtual desktops

LogoWatch We at the Vulture Central LogoWatch Soviet have a shameful admission to make this morning: we've been holding off on reporting on the new Virgin Galactic logo in the hope that, in return for our silence, Sir Richard Branson would call and offer us the free space-flight ticket which William Shatner recently turned down.

Well, the bejumpered multi-trillionaire has not done the decent thing, so here it is: Virgin Galactic has succumbed completely and utterly to a spectacular bout of rebranding madness:

Virgin Galactic's new logo: Something far, but nearA new vision, a new identity

Design guru, Philippe Starck has inspired an exciting new identity for Virgin Galactic to reflect the vision of the project. Using the amazing and beautiful image of an iris, he allows people to reflect on the basic human instinct to push boundaries and explore.

Philippe Starck explains: "The curiosity and adventure of the human spirit exists in the vision of a human eye, from today, through millions of years of evolution, right back to the beginning of mankind. The nebulous iris represents the infinite possibilities of this endeavour and signifies our opportunity to look back at earth from space with our own eyes for the first time. The eye's pupil incorporates an eclipse, the dawning of something new, something unique but accessible. Something far, but near."

For the love of all that's Holy. Richard Branson, presumably having inhaled an overdose of incense smoke, added: "When I look at the logo I am reminded of childlike awe."

It's clear then that the first Virgin Galactic passengers will not, as previously reported, blast off to David Bowie's Space Oddity, but rather the sound of whalesong and the scent of joss-sticks. Quite what Sigourney Weaver - booked onto the inaugural flight - will make of it is anyone's guess, but her reaction is likely to involve stripping down to knickers and vest and blowing Sir Richard and monsieur Starck out of the airlock. Enough said. ®

Next gen security for virtualised datacentres

More from The Register

next story
Vulture 2 takes a battering in 100km/h test run
Still in one piece, but we're going to need MORE POWER
TRIANGULAR orbits will help Rosetta to get up close with Comet 67P
Probe will be just 10km from Space Duck in October
Boffins ID freakish spine-smothered prehistoric critter: The CLAW gave it away
Bizarre-looking creature actually related to velvet worms
CRR-CRRRK, beep, beep: Mars space truck backs out of slippery sand trap
Curiosity finds new drilling target after course correction
China to test recoverable moon orbiter
I'll have some rocks and a moon cheese pizza please, home delivery
What does a flashmob of 1,024 robots look like? Just like this
Sorry, Harvard, did you say kilobots or KILLER BOTS?
NASA's rock'n'roll shock: ROLLING STONE FOUND ON MARS
No sign of Ziggy Stardust and his band
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Vulture 2 spaceplane autopilot brain surgery a total success
LOHAN slips into some sexy bespoke mission parameters
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.