Feeds

Virgin Galactic goes Starck raving bonkers

'Earth to Richard Branson, over...'

High performance access to file storage

LogoWatch We at the Vulture Central LogoWatch Soviet have a shameful admission to make this morning: we've been holding off on reporting on the new Virgin Galactic logo in the hope that, in return for our silence, Sir Richard Branson would call and offer us the free space-flight ticket which William Shatner recently turned down.

Well, the bejumpered multi-trillionaire has not done the decent thing, so here it is: Virgin Galactic has succumbed completely and utterly to a spectacular bout of rebranding madness:

Virgin Galactic's new logo: Something far, but nearA new vision, a new identity

Design guru, Philippe Starck has inspired an exciting new identity for Virgin Galactic to reflect the vision of the project. Using the amazing and beautiful image of an iris, he allows people to reflect on the basic human instinct to push boundaries and explore.

Philippe Starck explains: "The curiosity and adventure of the human spirit exists in the vision of a human eye, from today, through millions of years of evolution, right back to the beginning of mankind. The nebulous iris represents the infinite possibilities of this endeavour and signifies our opportunity to look back at earth from space with our own eyes for the first time. The eye's pupil incorporates an eclipse, the dawning of something new, something unique but accessible. Something far, but near."

For the love of all that's Holy. Richard Branson, presumably having inhaled an overdose of incense smoke, added: "When I look at the logo I am reminded of childlike awe."

It's clear then that the first Virgin Galactic passengers will not, as previously reported, blast off to David Bowie's Space Oddity, but rather the sound of whalesong and the scent of joss-sticks. Quite what Sigourney Weaver - booked onto the inaugural flight - will make of it is anyone's guess, but her reaction is likely to involve stripping down to knickers and vest and blowing Sir Richard and monsieur Starck out of the airlock. Enough said. ®

High performance access to file storage

More from The Register

next story
Elon Musk's LEAKY THRUSTER gas stalls Space Station supply run
Helium seeps from Falcon 9 first stage, delays new legs for NASA robonaut
Red-faced LOHAN team 'fesses up in blown SPEARS fuse fiasco
Standing in the corner, big pointy 'D' hats
KILLER SPONGES menacing California coastline
Surfers are safe, crustaceans less so
LOHAN's Punch and Judy show relaunches Thursday
Weather looking good for second pop at test flights
Discovery time for 200m WONDER MATERIALS shaved from 4 MILLENNIA... to 4 years
Alloy, Alloy: Boffins in speed-classification breakthrough
Curiosity finds not-very-Australian-shaped rock on Mars
File under 'messianic pastries' and move on, people
Top Secret US payload launched into space successfully
Clandestine NRO spacecraft sets off on its unknown mission
Get your MOON GEAR: Auction to feature Space Race memorabilia
Keepsakes from early NASA, Soviet programs up for bids
New FEMTO-MOON sighted BIRTHING from Saturn's RING
Icy 'Peggy' looks to be leaving the outer rings
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.