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Mobile TV, too good to give away?

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Rok, which recently launched their Bluetooth VoIP application for mobile phones, has now launched a free TV service with video content available for a range of handsets and without any charge.

Users are required to sign up at Rok's website - although few details are required - and a WAP link is sent to their handset. All the content is in the public domain, so while Rok aren't charging for it it isn't spending a great deal either. Right now, the range of content available is pretty small (half a dozen shows, and one film) but it aims to quickly expand its catalogue.

Rok isn't clear on where it's going to make money from all this. It says that for the moment it is just building up an audience to see what happens, which is all very Web 2.0 (Mobile 2.0 perhaps?)

But if you fancy watching some Buster Keaton or The Scarlet Pimpernel, and have an unlimited data tariff, then there seems little reason not to sign up and give it a go. ®

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