Feeds

Less British, more telecoms please

BT sets out world-domination plans

7 Elements of Radically Simple OS Migration

Last time I wrote a piece about British Telecom I was contacted by a reader who complained that the company had been operating as BT for some time and that I was revealing my lack of industry knowledge through the use of the obsolete moniker.

At the time I responded that British Telecoms plc still exists and "...encompasses virtually all businesses and assets of the BT Group" according to BT's press releases, but agreed that to most people the name of the company is BT.

Being British isn’t always an advantage in today’s world markets, and BTs aspirations to play in that market are starkly set out in their Global Vision, published today.

The US, Japan, India and China are top on the list of markets BT is looking to further exploit; intending to double revenues from each by 2010. But while general telecoms growth in India and China mean a bigger pie for everyone, in the US and Japan they are going to have to take on some very embedded competition.

But the vision isn’t just about gaining customers; equally important is raising the profile of the brand, as explained by Andy Green, chief executive of BT Global Services:

"We have very ambitious plans and BT's brand is fast becoming as familiar to businessmen in New York, Tokyo, Mumbai and Shanghai as it is in Europe."

Note that it's "BT's brand" which is spreading around the world, not British Telecom’s. Right now the footer of a press release is just about the only place you’ll see the name British Telecom, but as the company grows up and leaves the nest it's unlikely to even appear there much longer.®

Best practices for enterprise data

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Multipath TCP speeds up the internet so much that security breaks
Black Hat research says proposed protocol will bork network probes, flummox firewalls
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Microsoft's Euro cloud darkens: US FEDS can dig into foreign servers
They're not emails, they're business records, says court
Microsoft says 'weird things' can happen during Windows Server 2003 migrations
Fix coming for bug that makes Kerberos croak when you run two domain controllers
Cisco says network virtualisation won't pay off everywhere
Another sign of strain in the Borg/VMware relationship?
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?