Feeds

Less British, more telecoms please

BT sets out world-domination plans

Internet Security Threat Report 2014

Last time I wrote a piece about British Telecom I was contacted by a reader who complained that the company had been operating as BT for some time and that I was revealing my lack of industry knowledge through the use of the obsolete moniker.

At the time I responded that British Telecoms plc still exists and "...encompasses virtually all businesses and assets of the BT Group" according to BT's press releases, but agreed that to most people the name of the company is BT.

Being British isn’t always an advantage in today’s world markets, and BTs aspirations to play in that market are starkly set out in their Global Vision, published today.

The US, Japan, India and China are top on the list of markets BT is looking to further exploit; intending to double revenues from each by 2010. But while general telecoms growth in India and China mean a bigger pie for everyone, in the US and Japan they are going to have to take on some very embedded competition.

But the vision isn’t just about gaining customers; equally important is raising the profile of the brand, as explained by Andy Green, chief executive of BT Global Services:

"We have very ambitious plans and BT's brand is fast becoming as familiar to businessmen in New York, Tokyo, Mumbai and Shanghai as it is in Europe."

Note that it's "BT's brand" which is spreading around the world, not British Telecom’s. Right now the footer of a press release is just about the only place you’ll see the name British Telecom, but as the company grows up and leaves the nest it's unlikely to even appear there much longer.®

Beginner's guide to SSL certificates

More from The Register

next story
Docker's app containers are coming to Windows Server, says Microsoft
MS chases app deployment speeds already enjoyed by Linux devs
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
'Urika': Cray unveils new 1,500-core big data crunching monster
6TB of DRAM, 38TB of SSD flash and 120TB of disk storage
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
SDI wars: WTF is software defined infrastructure?
This time we play for ALL the marbles
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
Oracle hires former SAP exec for cloudy push
'We know Larry said cloud was gibberish, and insane, and idiotic, but...'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.