Feeds

Less British, more telecoms please

BT sets out world-domination plans

SANS - Survey on application security programs

Last time I wrote a piece about British Telecom I was contacted by a reader who complained that the company had been operating as BT for some time and that I was revealing my lack of industry knowledge through the use of the obsolete moniker.

At the time I responded that British Telecoms plc still exists and "...encompasses virtually all businesses and assets of the BT Group" according to BT's press releases, but agreed that to most people the name of the company is BT.

Being British isn’t always an advantage in today’s world markets, and BTs aspirations to play in that market are starkly set out in their Global Vision, published today.

The US, Japan, India and China are top on the list of markets BT is looking to further exploit; intending to double revenues from each by 2010. But while general telecoms growth in India and China mean a bigger pie for everyone, in the US and Japan they are going to have to take on some very embedded competition.

But the vision isn’t just about gaining customers; equally important is raising the profile of the brand, as explained by Andy Green, chief executive of BT Global Services:

"We have very ambitious plans and BT's brand is fast becoming as familiar to businessmen in New York, Tokyo, Mumbai and Shanghai as it is in Europe."

Note that it's "BT's brand" which is spreading around the world, not British Telecom’s. Right now the footer of a press release is just about the only place you’ll see the name British Telecom, but as the company grows up and leaves the nest it's unlikely to even appear there much longer.®

3 Big data security analytics techniques

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Kingston DataTraveler MicroDuo: Turn your phone into a 72GB beast
USB-usiness in the front, micro-USB party in the back
IBM rides nightmarish hardware landscape on OpenPOWER Consortium raft
Google mulls 'third-generation of warehouse-scale computing' on Big Blue's open chips
It's GOOD to get RAIN on your upgrade parade: Crucial M550 1TB SSD
Performance tweaks and power savings – what's not to like?
AMD's 'Seattle' 64-bit ARM server chips now sampling, set to launch in late 2014
But they won't appear in SeaMicro Fabric Compute Systems anytime soon
Microsoft's Nadella: SQL Server 2014 means we're all about data
Adds new big data tools in quest for 'ambient intelligence'
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.