Feeds

A slippery slope for RIM and the BlackBerry?

Sad shaking of the head

  • alert
  • submit to reddit

Application security programs and practises

The news that RIM is launching a consumer/prosumer device called the "Pearl" (aka BlackBerry 8100) has got me all mixed up.

As an industry analyst, I can see the logic of what our Canadian friends are doing – releasing a device that is more likely to appeal to the masses than the BlackBerry QUERTY classic and RIM's first attempt at the “candy stick” form factor, the 7100 series.

As a hard core BlackBerry user myself, though, I also feel betrayed and that my loyalty has been abused. Sexy they are certainly not, but the great thing you could say about the BlackBerry family – to this point at least – is that all of the models put the focus on simple, effective, uncluttered utility. As mobile email devices, BlackBerries have traditionally always done what they said on the tin, with no distracting and superfluous frills.

And now, it pains me to say that RIM's latest baby includes a ...CAMERA!!!

Not quite as distressing, but still a bit uncomfortable is the disappearance of the trusty thumb wheel, which is actually one of biggest reasons I have stuck with the BlackBerry myself over the years (apart from battery life, indestructibility, security, recoverability and simplicity, of course). An alternative track-ball thingy, that looks a bit like a pearl (hence the name) is how the 8100 is navigated.

RIM assures its loyal followers in the business sector that it will not take its eye off delivering mobile devices for grown ups, but with the call of the mass market and so many people gunning for RIM in its enterprise heartland, could this push RIM down the slippery slope into the land of the Finnish giant where gimmicks and fashion rule? How long before we see the iBerry music device with “push music” functionality?

On a serious industry note, RIM is undoubtedly hoping that it can persuade its mobile operator clients to renew their efforts with BlackBerry in the retail channel, but here, like in the enterprise space, the competitors are already active – not least, the operators themselves with own branded push email services back ended by companies like Visto.

Meanwhile, I’m hanging onto my old fashioned BlackBerry, no matter how much abuse I get for lack of street credibility when I visit all the RAZR toting media types down at Vulture Central.

Anyway, do you agree with my concerns about RIM? Think I’m mad?

If this latest development or anything I have said moves you in any way whatsoever – or if you have any general thoughts on the area of mobile email, click on over to the debate we have running on the topic here

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
NBN Co execs: No FTTN product until 2015
Faster? Not yet. Cheaper? No data
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
UN to Five Eyes nations: Your mass surveillance is breaking the law
And Navi Pillay calls for Snowden to be protected
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.