Feeds

ASA rules against O2 over streetmap promo

Out-of-date ad kerbed

Gartner critical capabilities for enterprise endpoint backup

O2 has been rapped over the knuckles by the Advertising Standards Authority (ASA) for a recent advert promoting its deal with Streetmap.co.uk.

The ad features an animation of a chap unfurling a landscape, with a voiceover suggesting you will always know where you are going with free maps from O2 and (exclusively) streetmap.co.uk. However, the on-screen text states that the offer ends on 21 August.

T-Mobile complained to the ASA that the service wasn't exclusive or free, and that the end date was misleading.

The ASA upheld T-Mobile's complaint that the end date was misleading, as customers may have thought the service would be free forever - providing they signed up before 21 August. Interestingly, no customers complained about the advert, or had apparently been confused.

It ruled in favour of O2, however, that the deal could be called "exclusive" as while any mobile internet user can log on to streetmap.co.uk, O2 customers got a special mobile version of the site.

It also said the service could be labelled as "free" as users of O2's iMode service wouldn't have to pay for the data.

On the basis of its ruling on the end date complaint, the ASA said O2 was never to show the advert again, though it seems unlikely the mobile company was going to anyway, as the offer has long expired. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE accused of silencing customer gripes on social media pages
Hello. HELLO. Can EVERYTHING EVERYWHERE HEAR ME?!
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
Broadband slow and expensive? Blame Telstra says CloudFlare
Won't peer, will gouge for Internet transit
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?