Feeds

Dell 4 EMC 4 eva?

Dell 2.0 - the Rollins experience

High performance access to file storage

Dell gets to keep pretending to be an enterprise storage player with a new extension of its deal to rebadge low-end EMC kit.

The arrangement, which began in 2001, will now run until 2011. It's an important deal for both players - Dell accounted for about $360m of EMC's Q2 revenues, or around 14 per cent. Analyst house TBR reckons Dell will have been able to put the squeeze on EMC with the new contract, demanding a greater share of the Clariion margins.

Dell's statement said: "From the outset, Dell and EMC implemented a unique model of sales, marketing, engineering, and manufacturing collaboration to leverage each other's strengths to deliver compelling value to customers."

Dell would still presumably like to develop its own storage range, rather than just being an EMC reseller. With the bottom line dominating strategy at Dell right now, that plan looks to be on the backburner for a while.

Dell is punting its tightness with EMC as a prime example of "Dell 2.0" - the plan the board has come up with to wrangle the firm back onto the growth curve.

CEO Kevin Rollins told journalists: "The Dell experience is the number one priority of the company. It is where we are going to invest this year and for the long-term to provide the best customer experience, bar none."

Responding to criticism of his chief exec, Michael Dell said: "If you want to blame somebody you can blame me too.

"Our company will continue to grow and prosper and do well. Any press speculation on [ousting Rollins] is completely useless. It's not going to happen."

Money saving tweaks to the supply chain are going to happen for Dell 2.0 though. The firm said it would be announcing a new factory in Western Europe soon. ®

High performance access to file storage

More from The Register

next story
European Court of Justice rips up Data Retention Directive
Rules 'interfering' measure to be 'invalid'
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Cisco reps flog Whiptail's Invicta arrays against EMC and Pure
Storage reseller report reveals who's selling what
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Bored with trading oil and gold? Why not flog some CLOUD servers?
Chicago Mercantile Exchange plans cloud spot exchange
Just what could be inside Dropbox's new 'Home For Life'?
Biz apps, messaging, photos, email, more storage – sorry, did you think there would be cake?
IT bods: How long does it take YOU to train up on new tech?
I'll leave my arrays to do the hard work, if you don't mind
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.