Feeds

Dell 4 EMC 4 eva?

Dell 2.0 - the Rollins experience

Remote control for virtualized desktops

Dell gets to keep pretending to be an enterprise storage player with a new extension of its deal to rebadge low-end EMC kit.

The arrangement, which began in 2001, will now run until 2011. It's an important deal for both players - Dell accounted for about $360m of EMC's Q2 revenues, or around 14 per cent. Analyst house TBR reckons Dell will have been able to put the squeeze on EMC with the new contract, demanding a greater share of the Clariion margins.

Dell's statement said: "From the outset, Dell and EMC implemented a unique model of sales, marketing, engineering, and manufacturing collaboration to leverage each other's strengths to deliver compelling value to customers."

Dell would still presumably like to develop its own storage range, rather than just being an EMC reseller. With the bottom line dominating strategy at Dell right now, that plan looks to be on the backburner for a while.

Dell is punting its tightness with EMC as a prime example of "Dell 2.0" - the plan the board has come up with to wrangle the firm back onto the growth curve.

CEO Kevin Rollins told journalists: "The Dell experience is the number one priority of the company. It is where we are going to invest this year and for the long-term to provide the best customer experience, bar none."

Responding to criticism of his chief exec, Michael Dell said: "If you want to blame somebody you can blame me too.

"Our company will continue to grow and prosper and do well. Any press speculation on [ousting Rollins] is completely useless. It's not going to happen."

Money saving tweaks to the supply chain are going to happen for Dell 2.0 though. The firm said it would be announcing a new factory in Western Europe soon. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
NASA launches new climate model at SC14
75 days of supercomputing later ...
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Cloud unicorns are extinct so DiData cloud mess was YOUR fault
Applications need to be built to handle TITSUP incidents
BOFH: WHERE did this 'fax-enabled' printer UPGRADE come from?
Don't worry about that cable, it's part of the config
Stop the IoT revolution! We need to figure out packet sizes first
Researchers test 802.15.4 and find we know nuh-think! about large scale sensor network ops
SanDisk vows: We'll have a 16TB SSD WHOPPER by 2016
Flash WORM has a serious use for archived photos and videos
Astro-boffins start opening universe simulation data
Got a supercomputer? Want to simulate a universe? Here you go
prev story

Whitepapers

Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.