Feeds

Big Brother golden ticket draw not fixed, says ASA

Light wrist slap for Channel 4

Gartner critical capabilities for enterprise endpoint backup

The Advertising Standards Authority has ruled that the controversial Big Brother golden ticket draw was not fixed, but upheld complaints that it was not properly conducted "under the supervision of an independent observer".

As we previously reported, 100 golden tickets were hidden in special edition KitKat bars distributed around the UK. Thirty-four ticket holders eventually came forward, and were entered into a prize draw, eventually won by 43-year-old stripper Suzie Verrico, who allegedly already "knew she was going to enter the house before she was selected, supposedly at random".

The tabloids then had a field day, with The Daily Star claiming Verrico declared to drinkers in a London pub: "Watch out for me, I'm going into the Big Brother house," - before she'd won the competition.

The Sun weighed in with a report that Big Brother housemates "apparently rumbled the scam when the draw was made by machine in the house's garden". One contestant claimed that the winning ball "randomly selected" did not bear the number 14, corresponding to Verrico's ticket.

Not so, says the ASA: "The ASA noted an independent observer from ERS [Electoral Reform Services] had signed a check-sheet to show 34 individually numbered balls (one for each Golden Ticket holder) were placed in the machine, and the slow motion footage of the draw showed there were numerous different numbered balls in the machine, and the ball drawn was undoubtedly number 14.

"Although we noted the independent observer had left the Big Brother garden before the draw took place, the testimonials and props, combined with the slow motion footage, satisfied us that the draw had been conducted in accordance with the laws of chance."

Channel 4 did, however, receive a light wrist slap on the matter of the independent observer. The ASA's ruling states: "We noted an independent observer was present as the balls entered the machine, but not in the period immediately before the draw or at the time the draw took place.

"Because we considered that an independent observer should have been present and watching throughout the process of the draw and particularly at the point the winning ball was drawn, we concluded that the draw was not conducted under the supervision of an independent observer.

"We investigated whether the promotion was conducted under the supervision of an independent observer. On this point, the promotion breached CAP Code clause 35.7 (Prize promotions)."

As punishment for this misdemeanour, the promoters have been ordered "to ensure that future promotions were carried out in accordance with the Code". ®

5 things you didn’t know about cloud backup

More from The Register

next story
MEN WANTED to satisfy town full of yearning BRAZILIAN HOTNESS
'Prettier, better organised, more harmonious than if men were in charge'
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.