Feeds

NBC to milk soccer moms with iVillage

Well iNever

Top 5 reasons to deploy VMware with Tegile

American TV network NBC is trumpeting its grand designs for iVillage, the women's lifestyle site it splurged $600m on in March.

NBC chief executive Bob Wright told the Financial Times iVillage would be the linchpin of the network's online strategy, as MySpace is for News Corp. One thing NBC shares with the Murdoch operation is a lack of detail as to how it plans to squeeze the site's 15 million users for cash.

As well as the usual advertising revenue mumblings, BBC-style cross-promotion looks set to be a big part of the new iVillage blueprint. A new dedicated iVillage television show will be offered on the site, as well as through NBC local station partners.

iVillage targets women between 30 and 50. Burning topics of discussion currently include "How will Meredith Vieira change your mornings?", a dialectic on how Matt Lauer's new Today show co-host will redefine the morning magazine broadcasting paradigm.

In other news, AOL announced it would start streaming two new NBC shows a week before their TV debut in a bid to reconnect with young viewers. Studio 60 on the Sunset Strip goes live today and Twenty Good Years on October 4. ®

Intelligent flash storage arrays

More from The Register

next story
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
Google's whois results say it's a lousy smut searcher
Run whois google.com or whois microsoft.com. We dare you, you PIG◙◙◙◙ER
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.