Feeds

MySpace punts 'MyTunes', targets Apple

Direct selling to cut out record companies

Beginner's guide to SSL certificates

MySpace is to start selling some of its music content, the Murdoch-owned social networking site said on Friday.

In a totally expected move, the adolescent hive mind has decided to make the efforts of some three million unsigned bands available for download DRM-free.

Details are scant - pricing has not been finalised - but MySpace said it should have the service up-and-running by the end of the year.

MySpace co-founder Chris DeWolfe told Reuters: "The goal is to be one of the biggest digital music stores out there. Everyone we've spoken to definitely wants an alternative to iTunes and the iPod. MySpace could be that alternative."

iTunes currently swallows over 70 per cent of the US market.

There's no word on whether content from the big record companies will be added to MySpace's service, but it seems highly probable. Reuters reports industry sources claiming talks are ongoing between MySpace and EMI, for one.

The announcement comes on the back of news of Spiralfrog, the first service to offer free legal downloads supported entirely by advertising.

In fact, we don't seem to be able to go a week without some company or other telling us about how their new music download brand is going to break iTunes' dominance. Frankly, we grow weary of it.

When the brand is MySpace - now the most visited site in the US - and the company is News International, however, we have to take notice.

We reckon it's the record companies that should be more woried about MySpace than Apple at the moment, though. If so-called "MySpace phenomena" such as the Arctic Monkeys and Lily Allen continue to emerge through self-promotion and are given unprecedented direct selling access to their MySpace-addicted audience, where do the big guys fit in exactly? ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.