Feeds

MySpace punts 'MyTunes', targets Apple

Direct selling to cut out record companies

Boost IT visibility and business value

MySpace is to start selling some of its music content, the Murdoch-owned social networking site said on Friday.

In a totally expected move, the adolescent hive mind has decided to make the efforts of some three million unsigned bands available for download DRM-free.

Details are scant - pricing has not been finalised - but MySpace said it should have the service up-and-running by the end of the year.

MySpace co-founder Chris DeWolfe told Reuters: "The goal is to be one of the biggest digital music stores out there. Everyone we've spoken to definitely wants an alternative to iTunes and the iPod. MySpace could be that alternative."

iTunes currently swallows over 70 per cent of the US market.

There's no word on whether content from the big record companies will be added to MySpace's service, but it seems highly probable. Reuters reports industry sources claiming talks are ongoing between MySpace and EMI, for one.

The announcement comes on the back of news of Spiralfrog, the first service to offer free legal downloads supported entirely by advertising.

In fact, we don't seem to be able to go a week without some company or other telling us about how their new music download brand is going to break iTunes' dominance. Frankly, we grow weary of it.

When the brand is MySpace - now the most visited site in the US - and the company is News International, however, we have to take notice.

We reckon it's the record companies that should be more woried about MySpace than Apple at the moment, though. If so-called "MySpace phenomena" such as the Arctic Monkeys and Lily Allen continue to emerge through self-promotion and are given unprecedented direct selling access to their MySpace-addicted audience, where do the big guys fit in exactly? ®

The Essential Guide to IT Transformation

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.