Feeds

Orange invents new word

As kids soup up their phones

Providing a secure and efficient Helpdesk

Research provided to us by Orange supposedly shows the great new trend of “mobification” is spreading to the UK: apparently from the Far East.

A release from Orange helpfully informs us that more than two million mobile phone users between 16 and 18 have succumbed to this latest trend; a massive 86.4 per cent of the age group. The release goes on to talk about youths painting their handsets or hanging charms from the lanyard, before admitting that the vast majority of “mobifications” (over 65 per cent) actually consist of changing the ringtone. Quite why changing a ringtone just became “the latest craze amongst Britain’s youth” is not explained, and the supplied photographs show youths painting the screens of their cell phones with glitter paint rather than downloading tones and/or graphics from the web.

If one disregards the headline figures, and the lexical liberties, there is indeed a real trend here. Anyone who has travelled to Japan can’t help but notice their passion for hanging charms off their handsets, and every Nokia handset has a lanyard for just that reason.

Many suppliers have tried to sell the concept in Europe, but with minimal success despite exhaustive promotion. It has been suggested that the current generation of European youth are too conformist to want to distinguish themselves; it is more important to fit in than to express individuality, but between the fluff the survey from Orange does suggest that hundreds of thousands of young people are using stickers and charms to stand out from the crowd, belying that suggestion.

Orange has set up a site to promote, judge, and reward, phone modifications, as well as selling ringtones and graphics to the less courageous, or artistically inclined. We wish them well, and look forward to seeing the winning modifications, but we’ll put “mobification” into room 101: already home to “lappy” and “mobe”.®

Security for virtualized datacentres

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
Consumers agree to give up first-born child for free Wi-Fi – survey
This Herod network's ace – but crap reception in bullrushes
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
New EU digi-commish struggles with concepts of net neutrality
Oettinger all about the infrastructure – but not big on substance
PEAK IPV4? Global IPv6 traffic is growing, DDoS dying, says Akamai
First time the cache network has seen drop in use of 32-bit-wide IP addresses
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.