Feeds

eBay dials Google for 'click-to-call' advertising

Giants team up for high-tech QVC

Secure remote control for conventional and virtual desktops

Google will give eBay a taste of its lucrative advertising business when the two companies team up to plaster the online auction site with advertising from early 2007.

For its trouble, Google will get to trial "click-to-call" marketing in a heavy traffic environment through the joint venture.

VoIP-enabled eBayers will be able to click on context-sensitive ads and be connected straight to the vendor through Skype or Google Talk.

eBay is in the process of adding Skype functions to its site following its $2.6bn acquisition of the VoIP specialist, which currently claims about $100m punters worldwide.

The partnership will be eBay's first play at establishing a new direct cash flow from Skype. The two firms said the arrangements will be based on "revenue sharing", but did not give specific details of the carve-up.

Google CEO Eric Schmidt said: "Our technologies will allow us to connect users to relevant advertising across eBay's international properties. By working together to promote click-to-call functionality through Google Talk and Skype, we are offering advertisers another innovative way to connect with customers."

The deal will mean Google becomes the sole provider of text-based advertising on eBay outside the US. "Click-to-call" hawking will launch globally.

A Google statement said: "The specific components and timing of implementation will depend upon initial test results, and will vary by market, largely driven by local dynamics and joint capabilities."

We can imagine the marketing strategy boutiques being scrambled even as we write. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.