Feeds

eBay dials Google for 'click-to-call' advertising

Giants team up for high-tech QVC

Choosing a cloud hosting partner with confidence

Google will give eBay a taste of its lucrative advertising business when the two companies team up to plaster the online auction site with advertising from early 2007.

For its trouble, Google will get to trial "click-to-call" marketing in a heavy traffic environment through the joint venture.

VoIP-enabled eBayers will be able to click on context-sensitive ads and be connected straight to the vendor through Skype or Google Talk.

eBay is in the process of adding Skype functions to its site following its $2.6bn acquisition of the VoIP specialist, which currently claims about $100m punters worldwide.

The partnership will be eBay's first play at establishing a new direct cash flow from Skype. The two firms said the arrangements will be based on "revenue sharing", but did not give specific details of the carve-up.

Google CEO Eric Schmidt said: "Our technologies will allow us to connect users to relevant advertising across eBay's international properties. By working together to promote click-to-call functionality through Google Talk and Skype, we are offering advertisers another innovative way to connect with customers."

The deal will mean Google becomes the sole provider of text-based advertising on eBay outside the US. "Click-to-call" hawking will launch globally.

A Google statement said: "The specific components and timing of implementation will depend upon initial test results, and will vary by market, largely driven by local dynamics and joint capabilities."

We can imagine the marketing strategy boutiques being scrambled even as we write. ®

Internet Security Threat Report 2014

More from The Register

next story
Bono apologises for iTunes album dump
Megalomania, generosity and FEAR of irrelevance drove group to Apple deal
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
America's super-secret X-37B plane returns to Earth after nearly TWO YEARS aloft
674 days in space for US Air Force's mystery orbital vehicle
10 Top Tips For PRs Considering Whether To Phone The Register
You'll Read These And LOL Even Though They're Serious
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.