Feeds

Salesforce.com links up with Google AdWords

Kieden acquisition paves way for collaboration

Combat fraud and increase customer satisfaction

Salesforce.com has linked up with Google's advertising program, AdWords, after acquiring an add-on with its purchase of tech firm Kieden.

Salesforce.com acquired San Francisco-based tech firm Kieden Corporation in August 2006, but has not disclosed any details of the deal, including the price tag.

The small tech firm has created an application that can be used to integrate AdWords with Salesforce.com's software, making it easier to manage the campaigns. The acquisition of Keiden sees Salesforce.com unveiling a new offering, called Salesforce for Google AdWords, which allows users to create, manage, and measure search engine marketing campaigns from directly within Salesforce.

"Business applications are moving to the business web and Salesforce for Google AdWords is a perfect example of the innovation that is possible when we embrace the reality that the future of software is on-demand business services," said Marc Benioff, Salesforce.com chairman and CEO.

During the pilot phase of the programme, which began on Tuesday, the new Salesforce offering will be available for a free 30 day trial to all Salesforce customers. The general availability release of Salesforce.com for Google AdWords is expected to take place during the second half of the year; from then, the service will cost $300 per organisation per month.

The product is available via the Salesforce.com AppExchange, the company's development environment which was launched in January 2006 and currently contains more than 300 applications from 200 companies.

The integrated system manages everything from the creation and placement of the ads to tracking the campaigns and measuring the campaign's effectiveness.

Salesforce.com believes its new offering addresses the growing popularity of search engine advertising, and the difficulties some firms may have with integrating the new medium into their existing business systems.

"Companies have been searching for better ways to understand how spending on online search engine advertising delivers real-world sales," said Rebecca Wettemann, vice president of research at Nucleus Research. "Salesforce for Google AdWords bridges the gap to enable companies to track how, and if, their investment in online advertising actually delivers."

And according to a recent AMR Research survey, measuring return on marketing investment ranked as one of the top considerations with technology spend.

Copyright © 2006, ENN

Combat fraud and increase customer satisfaction

More from The Register

next story
Android engineer: We DIDN'T copy Apple OR follow Samsung's orders
Veep testifies for Samsung during Apple patent trial
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
Ditch the sync, paddle in the Streem: Upstart offers syncless sharing
Upload, delete and carry on sharing afterwards?
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.