Feeds

YouTube launches Paris Hilton channel

No One Night in Paris, sadly

Top three mobile application threats

YouTube yesterday launched a Paris Hilton "Brand Channel" sponsored by Fox's Prison Break and aimed at promoting the multi-talented heiress's debut album Paris.

The initiative hopes to generate revenue by incorporating advertising and sponsorship in separate channels where it can be avoided by hardline anti-ad YouTube users.

In parallel with the Hilton channel, YouTube rolled out what it calls "participatory video ads" (PVAs). According to Reuters, the first PVA was for Weinstein Co's movie Pulse which "appeared as a video commercial on the YouTube home page that users could rate, share and comment on" - just like any other YouTube content.

Down at the Paris Hilton channel, meanwhile, there's a predictable collection of vids and music but, sadly, no trace of One Night in Paris or the Carl's Jr Spicy BBQ Burger cavort - something which will disappoint fans looking for some hot footage of Ms Hilton chewing meat. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Spanish village called 'Kill the Jews' mulls rebranding exercise
Not exactly attractive to the Israeli tourist demographic
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Lego is the TOOL OF SATAN, thunders Polish priest
New minifigs like Monster Fighters are turning kids to the dark side
Dark SITH LORD 'Darth Vader' joins battle to rule, er, Ukraine
Only I can 'make an empire out of a republic' intones presidential candidate
Chinese company counters pollution by importing fresh air
Citizens line up for bags of that sweet, sweet mountain air
Google asks April Fools: Want a job? Be our 'Pokemon Master'
Mountain View is prankin' like it's 1999...
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.