Feeds

BenQ pursues painted ladies with butterfly-branded handset

Symbol of evolving feminity

The Essential Guide to IT Transformation

If you think BenQ Mobile's Hello Kitty handset is just too darn girly for you, you're probably not going to be impressed with its follow-up either. The company is to offer a second AL26 handset, this time boasting a butterfly logo to make it "the perfect fashion accessory for young, style-conscious women".

Which is exactly what it said about the HK handset, I seem to recall.

The florid prose continues: "Delicate purple butterfly motifs adorn the shimmering white casing of this compact slider phone, making the mobile into a top-fashion eye-catcher – and not just for romantic women either... both in Eastern and Western cultures, the butterfly is regarded as a symbol of evolving femininity."

benq al26 butterfly phone

The AL26 offers a slight 130 x 130, 65536-colour screen and a "precise four-way navigation" control. Adds BenQ without a hint of patronisation: "A diary giving an overview by day, week and month as well as a reminder function for important events are on board, as is a high-quality handsfree speech system. Polyphonic ringtones and a practical currency calculator round off the versatile features package."

Doesn't that money stuff just make your head spin, girls? No? Well, I guess my femininity is still evolving...

The AL26 goes on sale mid-September - prices are to be determined locally. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.