Feeds

Home Office in trouble for advertising porn sites

Online safety campaign goes awry

The essential guide to IT transformation

The Advertising Standards Agency (ASA) has sent the Home Office to sit on the naughty stair after complaints about a radio campaign promoting online child safety that sent listeners to porn sites instead.

The ad, which was to promote an online child safety website, directed listeners to check out the site at www.ThinkuKnow.co.uk. Sadly for the Home Office (no, really, our hearts are bleeding), there is also a website called www.thinkyouknow.co.uk which lists various services such as web hosting, broadband providers, car insurance, online dating and so on.

Just one more click, the complainants said, will lead you to adult chatrooms, including www.womenwant.co.uk, which advertises itself as follows: "Find your kinky kicks here! Erotic chat, casual hot sex & more."

This in turn is an aggregator of sites, so to get to anything remotely resembling a pair of boobs does take some persistence, and a real wish to be offended.

Still, most embarrassing for HM Gov, particularly given the intended nature of the promotional spot.

Indeed, this is why the ASA has taken the complaints that the advert exposed people to pornography so seriously. It said: "This was particularly concerning as the ad was aimed at teenagers and the service being promoted was to help them stay safe online."

It ruled that the promotion should not be aired again. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.