Feeds

Sony: PS3 not in production

Won't be enough to go around in any case

SANS - Survey on application security programs

Sony has admitted it has yet to begin manufacturing its PlayStation 3 console, less than three months before the machine is due to go on sale. The revelation raises the prospect that supply is going to be tight in the early days.

Speaking to US website Gamespot, Sony Computer Entertainment America president Kaz Hirai said: "We haven't started manufacturing yet." The company is currently "preparing... to get manufacturing going", he added.

Hirai said Sony had yet to decide how many units will be allocated to the three territories the PS3 will launch in next November, but he stressed the company's plan to ship 2m consoles worldwide by the end of the calendar year, which means "you're talking about less than 700,000 units per territory... between launch and the end of the year". The result: "You're going to end up with some shortages."

That goes double since Sony is coming to market with two PS3 configurations: the 20GB HDD versions pitched at gamers, and the more expensive, 60GB HDD model aimed at folk keen to buy a broader multimedia device.

Last month, it was alleged that Asustek had begun producing PS3s. Hirai's comments would appear to contradict such claims, unless the Taiwanese contract manufacturer has been building production samples or the hardware component of Sony's PS3 software development kit.

At the back of market watchers' minds is the supply problems Microsoft faced late last year getting sufficient Xbox 360 consoles onto the market. Not that such limitations need been viewed negatively. From the vendor's perspective, shortages may be advantageous: it creates publicity for their product and can actually heighten demand for it. The trick is to make the console hard to get, but not so difficult to buy that punters opt for competitors' products instead.

Anyone after a PS3 is probably unlikely to go for an Xbox 360 instead - they'd have one by now if that were the case. But if Sony gauges the market incorrectly, it could create an opportunity not for Microsoft but Nintendo, with consumers choosing the much cheaper Wii as a stopgap until sufficient numbers of PS3s come on stream. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
WTF happened to Pac-Man?
In his thirties and still afraid of ghosts
Reg man builds smart home rig, gains SUPREME CONTROL of DOMAIN – Pics
LightwaveRF and Arduino: Bright ideas for dim DIYers
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Apple patent LOCKS drivers out of their OWN PHONES
I'm sorry Dave, I'm afraid I can't let you text that
Microsoft signs Motorola to Android patent pact – no, not THAT Motorola
The part that Google never got will play ball with Redmond
Slip your finger in this ring and unlock your backdoor, phone, etc
Take a look at this new NFC jewellery – why, what were you thinking of?
Happy 25th birthday, Game Boy!
Monochrome handset ushered in modern mobile gaming era
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.