Feeds

Sony: PS3 not in production

Won't be enough to go around in any case

7 Elements of Radically Simple OS Migration

Sony has admitted it has yet to begin manufacturing its PlayStation 3 console, less than three months before the machine is due to go on sale. The revelation raises the prospect that supply is going to be tight in the early days.

Speaking to US website Gamespot, Sony Computer Entertainment America president Kaz Hirai said: "We haven't started manufacturing yet." The company is currently "preparing... to get manufacturing going", he added.

Hirai said Sony had yet to decide how many units will be allocated to the three territories the PS3 will launch in next November, but he stressed the company's plan to ship 2m consoles worldwide by the end of the calendar year, which means "you're talking about less than 700,000 units per territory... between launch and the end of the year". The result: "You're going to end up with some shortages."

That goes double since Sony is coming to market with two PS3 configurations: the 20GB HDD versions pitched at gamers, and the more expensive, 60GB HDD model aimed at folk keen to buy a broader multimedia device.

Last month, it was alleged that Asustek had begun producing PS3s. Hirai's comments would appear to contradict such claims, unless the Taiwanese contract manufacturer has been building production samples or the hardware component of Sony's PS3 software development kit.

At the back of market watchers' minds is the supply problems Microsoft faced late last year getting sufficient Xbox 360 consoles onto the market. Not that such limitations need been viewed negatively. From the vendor's perspective, shortages may be advantageous: it creates publicity for their product and can actually heighten demand for it. The trick is to make the console hard to get, but not so difficult to buy that punters opt for competitors' products instead.

Anyone after a PS3 is probably unlikely to go for an Xbox 360 instead - they'd have one by now if that were the case. But if Sony gauges the market incorrectly, it could create an opportunity not for Microsoft but Nintendo, with consumers choosing the much cheaper Wii as a stopgap until sufficient numbers of PS3s come on stream. ®

Build a business case: developing custom apps

More from The Register

next story
Nice computers don’t need to go to the toilet, says Barclays
Bad computers might ask if you are Sarah Connor
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
PEAK LANDFILL: Why tablet gloom is good news for Windows users
Sinofsky's hybrid strategy looks dafter than ever
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?