Feeds

French Elvis download exclusive to Orange

Get your Johnny Hallyday single now!

Best practices for enterprise data

Orange subscribers are to get early access to a new Johnny Hallyday single.

While virtually unknown outside France, Johnny is massive in his home country with 33 number one hits.

Orange subscribers can download a track off his new album track, "La Loi du Silence" (The law of silence) already, but the rest of the world will have to wait until Monday to find out what France's answer to Cliff Richard is offering.

Mobile phone companies like offering exclusive content to their subscribers - Orange did a similar deal with Warner Music for a Madonna track last year.

Partly, it helps associate the brand with the hip-young-things they want to attract - though whether Madonna (49) or Johnny (64) really appeal to the next generation is open to question - but mainly such deals exist because telecoms executives desperately want to work for media companies. The choice of acts would certainly seem to indicate a selection made by middle-aged management rather than trend-setting youth, or perhaps that's all Warner was prepared to offer them.

Exclusive content for mobile phone networks is part of their transition into media companies, but it remains to be seen if it brings any additional customers, or prevents any from leaving.

With record companies and networks still testing the water one toe at a time, we can expect to see more of this kind of offering. But the time when you choose your network operator based on your taste in music is a long way off, and rightfully so. ®

Recommendations for simplifying OS migration

More from The Register

next story
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Speak your brains on SIGNAL-FREE mobile comms
Readers chat to the pair who flog the tech
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?