Feeds

Spend £11,700 now and save £30! enthuses Waitrose

Irresistable email offer

Intelligent flash storage arrays

Ocado.com, the ecommerce tentacle of UK supermarket chain Waitrose, has got itself into a bit of a pickle with one Reg reader after sending his elderly mother an email with the following irresistable, money-saving offer:

Thank you for your recent Ocado order. We're always looking at ways to improve our service. We know that you have recently placed another order with us and therefore we wanted to remind you that you are closer to your final reward.

We hope that you will continue to love our colour coded bags, friendly delivery staff, fantastic Waitrose food, and convenient one hour delivery slots, but we thought it would be nice to introduce you to our service by offering you a gift to say thank you.

Remember all you have to do is keep shopping at Ocado.com. It's as simple as that. Just place 129 orders over £90 between now and 21st October and in your 130th Ocado order we will deduct £30 off your delivery.

Our correspondent - who describes his mum as "extremely upset" over the missive - decried: "I cannot imagine quite what Ocado felt my mother, who lives on her own, would do with £11,700 of groceries, even if she had the financial resources to make purchases of such magnitude. In my opinion this is a grossly irresponsible marketing tactic, and my mother was extremely distressed to receive it."

When he phoned Ocado to demand satisfaction, he spoke to "an Ocado representative" who "became heated, angry, began to raise his voice and almost shout at me".

Well, we spoke to Ocado ourselves, and a spokesman explained that the email was obviously a bit of a balls-up, but that it had been sent to just a few customers and, once Ocado had realised the error, it sent a further email apologising for the outrage.

Regarding our disgruntled reader, the spokesman added that he and his mother had already been sent two aplogies, but that the company was happy to "engage in dialogue" with him to resolve the dispute amicably.

Which, we hope, is an end to the matter. For the record, if you get down to Ocado today, £11,700 will get you 6,500 Mr Kipling Deep Filled Bramley Apple Pies (currently on a two-for-£1.80 special offer), or a staggering 123,157 150g bags of Werther's Originals. Happy shopping. ®

Internet Security Threat Report 2014

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.