Feeds

Sandisk unveils 8GB Flash MP3 player

Big anti-Nano price cuts too

Build a business case: developing custom apps

Updated Sandisk will today introduce an 8GB Flash-based digital music player, launching the device ahead of the anticipated roll-out of an 8GB iPod Nano from Apple. Sandisk will also slash its prices, it has been claimed.

The 8GB Sansa e280 will retail in the US for around $250 - the same price as the 4GB Nano. Sandisk currently offers a 6GB player, the e270, for $280, suggesting that machine will come down in price when the e280 ships.

SanDisk_Sansa_e250_headphones

Sandisk's 4GB player, the e260, is already $20 cheaper than the same-sized Nano. Yet it hasn't dented Apple's US market share. For the first six months of 2006, Apple took 76.6 per cent of the US retail MP3 player market, compared to number two placed Sandisk's 8.9 per cent.

Rumours that Apple is preparing to launch - possibly in the current quarter - higher capacity Nanos have been flying since February.

The 2GB e250 now retails for $140, the e260 for $180 and the e270 for $220.

Like the existing e250, the e280 will incorporate a memory card slot to boost its storage capacity further, and we're hearing whispers that the company is planning to launch a device designed to make it easier to get non-music content onto its players via memory card. Since Sandisk's real business is selling memory cards, this makes sense, and it could do a lot worse than offer a product like Neuros Audio's MPEG 4 Recorder... ®

Related reviews

Sandisk e250
Sandisk c150

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.