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Newly launched website GameJump.com is to provide mobile games free of charge.

The service, which went live on Wednesday, makes money from pop-up adverts that appear for a couple of seconds when the game starts and ends.

Select a game on the site and you'll receive an SMS with a link to the download (if you're in the US). Otherwise, you can download the game to your PC and install it yourself. No registration is needed, and if you choose to download the games directly, you don't even have to give out your mobile number.

As the site's FAQ puts it: "We think mobile games should be like the web and like TV: free and supported by advertising."

UK readers may retort that TV isn't free, and some may feel that viewing advertisements is just another way of paying, but it is easier on the pocket.

When you run a game from GameJump it connects to the internet to download new advertisements. So those paying for their data might incur a small fee, but the quantity of data is small and the saving should still be considerable.

GameJump has signed up some serious content, including games from Handy Games that would cost more than a few quid elsewhere. It remains to be seen if it can make enough money from such short advertisements, so the best advice would be to download any games you want now, while they are still around. ®

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