Feeds

Nokia tries to impress with floating inner tube

Hires Gary Oldman to promote N93 video camera

The Essential Guide to IT Transformation

Nokia, the largest manufacturer of cameras in the world, has been trying desperately to convince the populus that its mobile phones have cameras worthy of taking both still images and video.

Its N-series, in particular, is pitched at this market. The N93 comes with DVD-burning software, just to make the point that it really is a "proper" video camera. However, consumers are still insisting that it's simply a phone with extra features.

So the idea was sound: hire a proper video director to make a film using a Nokia N93, then show everyone the film to demonstrate just how great the device is at making films. Gary Oldman was dutifully hired, and his short film Donut is available to download from the Nokia N-series website.

Donut opens with atmospheric music (not recorded on the N93) and a shot of the shadow of a rubber ring floating on a swimming pool, then... well... nothing happens...and that's it. A two-minute shot of a rubber ring floating on a pool which really says Mr Oldman was pushed for time, rather than: "the N93 makes a really great video camera".

The release from Nokia quotes Gary as saying: "Mobile video devices like the Nokia N93 allow us to capture the extraordinary moments in our ordinary days and share them with the world. The image in Donut is one such fleeting moment I happened upon that inspired me to grab my mobile video device out of my pocket and record it to share with others."

But that is just the point: most people use the camera in their phones to grab those unexpected moments, an always-there option for when your real camera is out of reach.

But Nokia want us to stop thinking that way and to start just taking our phone with us to weddings and parties, and leaving the camera at home. But to succeed it will need more than long moody shots of floating inner tubes.

Readers with a fast internet connection are invited to judge for themselves, and upload their own efforts, at the Nokia N-series website, but brace yourself for a site which values style. It took us half a lifetime and three crashed browsers to find and run Oldman's clip: the least we can do is save you the trouble ... Donut. ®

Build a business case: developing custom apps

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Speak your brains on SIGNAL-FREE mobile comms firm here
Is goTenna tech a goer? Time to grill CEO, CTO
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.