Feeds

Nokia tries to impress with floating inner tube

Hires Gary Oldman to promote N93 video camera

Providing a secure and efficient Helpdesk

Nokia, the largest manufacturer of cameras in the world, has been trying desperately to convince the populus that its mobile phones have cameras worthy of taking both still images and video.

Its N-series, in particular, is pitched at this market. The N93 comes with DVD-burning software, just to make the point that it really is a "proper" video camera. However, consumers are still insisting that it's simply a phone with extra features.

So the idea was sound: hire a proper video director to make a film using a Nokia N93, then show everyone the film to demonstrate just how great the device is at making films. Gary Oldman was dutifully hired, and his short film Donut is available to download from the Nokia N-series website.

Donut opens with atmospheric music (not recorded on the N93) and a shot of the shadow of a rubber ring floating on a swimming pool, then... well... nothing happens...and that's it. A two-minute shot of a rubber ring floating on a pool which really says Mr Oldman was pushed for time, rather than: "the N93 makes a really great video camera".

The release from Nokia quotes Gary as saying: "Mobile video devices like the Nokia N93 allow us to capture the extraordinary moments in our ordinary days and share them with the world. The image in Donut is one such fleeting moment I happened upon that inspired me to grab my mobile video device out of my pocket and record it to share with others."

But that is just the point: most people use the camera in their phones to grab those unexpected moments, an always-there option for when your real camera is out of reach.

But Nokia want us to stop thinking that way and to start just taking our phone with us to weddings and parties, and leaving the camera at home. But to succeed it will need more than long moody shots of floating inner tubes.

Readers with a fast internet connection are invited to judge for themselves, and upload their own efforts, at the Nokia N-series website, but brace yourself for a site which values style. It took us half a lifetime and three crashed browsers to find and run Oldman's clip: the least we can do is save you the trouble ... Donut. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.