Feeds

The serious business of mobile phone games

Money to be made from twiddling thumbs

The essential guide to IT transformation

Mobile gaming sales will generate $7.2bn a year worldwide by 2011, growing from the $2.4bn sold in 2006.

According to Informa, which made this forecast, only five per cent of mobile phone users actually download games.

Getting the other 95 per cent of subscribers to buy games remains the challenge for operators - 3D graphics have not lived up to their lofty predictions, and flexible billing, easier downloading, and offering a smaller range of quality games, seem to be more important.

“The big sellers are still the big brands”, said Chris Coffman, senior research analyst at Informa, “but that is changing, with gameplay becoming more important as customers get burnt from poorly designed, but well branded, games.”

According to Coffman, the UK is particularly strong in using clever marketing, such as animated GIFS showing screen shots, and targeted MMS marketing. But many operators around the world are failing to follow through on their intention to offer a tighter range of higher-quality games, he says.

Informa predicts that Asia Pacific, which dominates mobile games sales, will account for nearly half the industry by 2011. It also says the USA is rapidly becoming the largest single-country market, thanks to its single language and small number of operators - factors which could constrain growth in Europe. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.