Why is it that everyone thinks this is about Wal*Mart?

There are other grocery chains in the Midwest.

Kroger is one.

H.E.B is another.

And at the time that the story came out, Kroger was doing a lot of BI.

But thats not the point.

The true correlation isn't that male parents buy diapers, but that having kids drives parents to drink!

-G

that the correlation is more along the lines of drunkness and inability to getting up and going to the toilet?? hence the nappies...

Maybe the diapers are for the men themselves, so they don't have to get up from the sofa of much beer to go for a slash.

"Most young American males only buy diapers after they have fathered offspring".

Most? That kinda implies that there are some young american males who buy diapers who haven't fathered children.

Ignoring adoption and frat boy parties, there are some strange people out there!

My husband is a house husband but somehow I still do some shopping so the role reversal is not 100% However, I buy beer on behalf of my husband and nappies and if you were to analyse dates and places the business intelligence would no doubt be very interesting - perhaps we could start a beer & diapers/nappies group? Anyone interested in this or any group or a fantastic new BI tool get together at www.mailspaces.com