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BT email demands accelerated convergence

'Role modelling the very best of customer-focused behaviours'

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Here's a real beauty for those of you who like your management lingo straight out of the Strategy Boutique Newspeak dictionary: a slighty over-excited email demanding an immediate acceleration of convergence within the telco's Business Sales tentacle. Read on in wonder:

Dear (name withheld to protect the innocent victim)

Accelerate Convergence

Business Sales has been included in a prestigious new programme called Directors Club, which supports and encourages the acceleration of convergence in the BT business. This is at the heart of our own goal here in Business Sales; to shout about convergence and to be the leading provider of networked IT services.

Achieving this will require relentless focus from people across the organisation to sell our services to all of our business and wholesale customers. We need to be the kind of organisation that is tenacious and committed to winning business and role modelling the very best of customer-focused behaviours. These are the drivers that are at the heart of the Directors Club.

We need to accelerate convergence. Each of you has a part to play in ensuring our success as a leading player in the convergence arena, and therefore each of you deserves the opportunity to be recognised for your achievements. As such, people in Business Sales are eligible to take part in this programme.

Qualification starts now

The Directors Club Convergence Accelerator measures your performance from 29th July to 27th October 2006. It rewards the very best performances, of which yours could be one. The measurement criteria have been broken down into two parts, click here for more details.

You can read more about the full criteria and rules, more information on the destination on the new Directors Club website: www.directors-club.net. Don’t forget, qualification starts NOW.

Regular League Table updates

Of course you’ll want to know how you’re performing and find out if you’re in the running for the prestigious prize. We’ll publish regular league table updates soon at www.directors-club.net.

An unforgettable reward…

The Convergence Accelerator will kick-start your new year in 2007. Top performers will enjoy an exclusive six-day January trip to Vail, the leading Colorado ski resort.

You and a partner will stay at the prestigious Sonnenalp resort. With first-class skiing and instruction, including activities such as snowmobiling or tubing at Adventure Ridge, and some fantastic dining at restaurants around the resort, this is a trip you will not want to miss read more.

Log on to the website today and see how you can win a place on this fabulous trip. Let’s get Business Sales off to a racing start and accelerate convergence together.

Jim Pringle
Director, Business Sales

Marvellous. Any reader considering a career involving whalesong and the faint whiff of joss-sticks would do well to relentlessly focus on the truly inspired "role modelling the very best of customer-focused behaviours", which itself merits a six-day skiing trip to Colorado for the author. Well done that man. ®

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