Feeds

Chinese man trademarks Zidane headbutt

Mark up for grabs for $125,000

SANS - Survey on application security programs

A Chinese entrepreneur has registered an image of French captain Zinedine Zidane headbutting Italian defender Marco Materazzi in last month's World Cup final as a trademark for clothing, shoes, hats and beer products, according to reports.

Zhao Xiaokai hopes to sell the mark for US$125,000, reports Chinese news site Xinhua Online. The image is a silhouette, apparently in an attempt to avoid infringing Zidane's image rights.

Zidane has fought to protect his image rights before. Last year he and four other soccer stars – David Beckham, Luis Figo, Raul and Ronaldo – joined their club, Real Madrid, in filing infringement suits against seven online bookies that allegedly used their names and images in online marketing material without consent.

It is possible that Zidane and Materazzi will argue that Zhao has no rights to trademark the head-butt image, even as a silhouette, given they arguably are still recognisable.

In the UK, the law of passing off can sometimes be used to prevent a celebrity's image being used overtly to promote a commercial product. The closest the UK courts have come to recognising a "celebrity right" was racing driver Eddie Irvine's success against talkSPORT in the High Court in March 2002, although the decision was consistent with existing principles. It simply recognised the commercial value of personal endorsements.

In Irvine's case, a promotional brochure was sent to less than 1,000 people advertising radio station Talk Radio, with a photo that had been doctored to show Irvine holding a radio bearing a Talk Radio logo, instead of a mobile phone, which he was holding in the original photo.

Copyright © 2006, OUT-LAW.com

OUT-LAW.COM is part of international law firm Pinsent Masons.

3 Big data security analytics techniques

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.