Feeds

Google pays $900m to monetize children via MySpace

Yahoo! sent! packing!

Top three mobile application threats

The Google crew started huffing air into their colored balls and uncorked a few cases of bubbly today after the company ripped MySpace from Yahoo!'s clutches.

Google will pay the handsome sum of $900m for the rights to supply search and keyword services to MySpace's adolescent army and other Fox Interactive Media properties. The $900m will be spread over three years and come from the broad revenue/search/ad sharing deal, which hinges on Fox supplying a hefty amount of young, supple eyeballs to Google's ad network.

Yahoo! had been pumping MySpace with ads courtesy of its Overture service. The portal, however, has lost a bidding war for MySpace's business that was thought to include Google, Microsoft and Yahoo.

Fox Interactive, which oversees MySpace for News Corp., also includes web properties such as Foxsports.com, Scout.com and Americanidol.com.

"This agreement demonstrates our commitment to bring the same innovation to monetizing user-generated content that we brought to search advertising," said Omid Kordestani, SVP at Google. "We look forward to other opportunities to partner with News Corp. to the benefit of its community."

MySpace's current deal with Yahoo/Overture expires in sixty days, according to a Fox Interactive spokeswoman. The deal with Google is set to kick in during the first quarter of 2007 and run through the second quarter of 2010.

"Under the terms of the agreement, Google will be obligated to make guaranteed minimum revenue share payments to Fox Interactive Media of $900 million based on Fox achieving certain traffic and other commitments," the companies said.

There's a bubblesque quality to the internet's two most hyped entities hooking up so that they can "monetize user-generated content." But only a cynic would focus on that.

Let's instead celebrate three more years of hammering our kids with ads for SpongeBob SquarePants sports-bras, natural Ritalin options and Jewish wedding singers.®

Build a business case: developing custom apps

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.