Feeds

Women love gadgets, survey shows

Even more than shoes

The Essential Guide to IT Transformation

The days of technology being thought of as "toys for the boys" are numbered, according to a new survey commissioned by a US cable TV network.

The research reveals that despite our supposed "best friend" relationship with diamond, most women (77 per cent) would rather have a big-screen plasma TV than a solitaire necklace. Slightly less surprisingly, a weekend away in Florida also lost out to the prospect of a new plasma TV, with 56 per cent saying they'd go for the goggle box, given the chance.

Our alleged love-affair with shoes also starts to look very shaky if silicon is involved. A stonking 78 per cent of the women surveyed said they'd rather have a new top-of-the-line cell phone than a pair of designer shoes. Shoes also come a poor second to digital cameras and media centre PCs.

Tech take-up among women was also higher than the surveyors expected. They found that on average, women owned 6.6 technology devices compared to men's 6.9. We must note here, however, that it doesn't say what qualifies as a device, and we don't know how much overlap there is between the lists.

Women are also increasingly confident around gadgets, with 79 per cent of the sample group reporting that they feel comfortable with technology. Almost half do their own computer trouble shooting, and only seven per cent worry about breaking a new tech toy.

Finally, given a hypothetical $500 to spend, 37 per cent of the women surveyed said they'd have an iPod or some other piece of tech kit, 35 per cent said they'd go clothes shopping, 18 per cent would opt for a romantic evening out, seven per cent said they'd go to the spa, and just four per cent would go out on the town with friends.

It doesn't come as a particular surprise to us here at Vulture Central to learn that women are happy to use technology, especially if it isn't oversold, and does what it is supposed to. However, much as we love our tech kit 'round here, we do question the long term investment strategy of many of the women polled.

After all, in ten years' time, that diamond solitaire will buy you ten flat screen plasma TVs...®

Bootnote: A very (ahem) scientific poll of some of this reporter's friends has established that shoes, diamonds, dresses and big drinking sessions with mates win almost every time over any piece of tech kit.

The single male respondant to our straw poll added: "Why would anyone want a plasma TV? Its no use, they burn out".

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.