Feeds

Women love gadgets, survey shows

Even more than shoes

High performance access to file storage

The days of technology being thought of as "toys for the boys" are numbered, according to a new survey commissioned by a US cable TV network.

The research reveals that despite our supposed "best friend" relationship with diamond, most women (77 per cent) would rather have a big-screen plasma TV than a solitaire necklace. Slightly less surprisingly, a weekend away in Florida also lost out to the prospect of a new plasma TV, with 56 per cent saying they'd go for the goggle box, given the chance.

Our alleged love-affair with shoes also starts to look very shaky if silicon is involved. A stonking 78 per cent of the women surveyed said they'd rather have a new top-of-the-line cell phone than a pair of designer shoes. Shoes also come a poor second to digital cameras and media centre PCs.

Tech take-up among women was also higher than the surveyors expected. They found that on average, women owned 6.6 technology devices compared to men's 6.9. We must note here, however, that it doesn't say what qualifies as a device, and we don't know how much overlap there is between the lists.

Women are also increasingly confident around gadgets, with 79 per cent of the sample group reporting that they feel comfortable with technology. Almost half do their own computer trouble shooting, and only seven per cent worry about breaking a new tech toy.

Finally, given a hypothetical $500 to spend, 37 per cent of the women surveyed said they'd have an iPod or some other piece of tech kit, 35 per cent said they'd go clothes shopping, 18 per cent would opt for a romantic evening out, seven per cent said they'd go to the spa, and just four per cent would go out on the town with friends.

It doesn't come as a particular surprise to us here at Vulture Central to learn that women are happy to use technology, especially if it isn't oversold, and does what it is supposed to. However, much as we love our tech kit 'round here, we do question the long term investment strategy of many of the women polled.

After all, in ten years' time, that diamond solitaire will buy you ten flat screen plasma TVs...®

Bootnote: A very (ahem) scientific poll of some of this reporter's friends has established that shoes, diamonds, dresses and big drinking sessions with mates win almost every time over any piece of tech kit.

The single male respondant to our straw poll added: "Why would anyone want a plasma TV? Its no use, they burn out".

SANS - Survey on application security programs

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.