Feeds

Dell TV ad banned

As ASA rules hole-in-the-head nothing to do with sex

Intelligent flash storage arrays

Dell Computers has been rapped by the Advertising Standards Authority for a misleading telly ad.

According to the ASA, Dell ran a TV advert including the line: "Whatever you need a PC for, Dell has the one you want for less than you might expect. Right now get this Dell Inspiron notebook featuring an Intel Celeron processor for only £299."

The only trouble was the machine was not available for £299. Twenty-three complainants said the machine was only available for £349, two people said the machine was offered for £299, but the price went up when they selected it.

Dell claimed the price of £349 included an "upgraded service package" and that customers could unselect upgraded options to find the advertised price. Dell told the ASA this was accepted industry practice.

The complaint was upheld and the ad must not be shown again in current form.

Today's other technology complaint was against Eidos Interactive for a magazine advert for "Hitman: Blood Money". The picture showed a woman in her underwear with a bullet hole in her forehead and the headline: "Beautifully Executed". People complained to the ASA about the juxtaposition of death and sexuality.

Eidos said the ad was not about violent sex but was intended as a parody of a perfume ad - presumably that horrible Opium poster. The Edge magazine, where the ad appeared, said its readers were adult and hardcore gamers and none had complained.

The ASA said Beautifully Executed was a play on words and that it was unlikely to cause offense to adult gamers. The complaint was rejected.

The Eidos poster, and some discussion of it, is available here thanks to Joystiq.com.®

Internet Security Threat Report 2014

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.