Feeds

Microsoft bosses say 'no' to Xbox 360 price cut

Well, not in Europe and Japan

Secure remote control for conventional and virtual desktops

Microsoft will not cut the price of its Xbox 360 games console before Christmas, the company's head of European Xbox marketing, has revealed. Maybe not, but it looks like Microsoft will stress its machine's price advantage when Sony ships the PlayStation 3.

Interviewed by UK games trade weekly MCV, Microsoft's Head of Marketing, Xbox Europe, Richard Teversham, said the company will not reduce the 360's price tag, but he did say Microsoft is planning "a number of surprises" for the fourth quarter.

Price does seem part of the strategy: "We will ensure we are good value and we’ll do that through having a variety of pricing on games, a variety of pricing on console offers," Teversham told MCV.

That suggests a range of bundle packages, possibly including the anticipated externel HD DVD drive Microsoft is preparing to release later this year.

Teversham's comments were given a global perspective by Takahashi Sensui, general manager for Xbox 360 Japan, who this weekend told Japanese media the Xbox 360's price will not be cut. He also claimed the PS3 will be "too expensive". ®

The essential guide to IT transformation

More from The Register

next story
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?