Feeds

Intel fails to erase trade mark of Intelmark

A degree of dissimilarity

Security for virtualized datacentres

Intel Corporation has failed in a bid to cancel the registered trade mark INTELMARK, owned by global marketing firm CPM.

CPM, which has 4,000 staff across 10 countries, registered the mark in 1997 for "Marketing and telemarketing services." In 2003, California's chip giant applied for a declaration of invalidity against the mark. Its claim was rejected and Intel appealed.

Intel said the disputed mark "would take unfair advantage of or be detrimental to the distinctive character or the repute" of its own rights. It pointed out that its INTEL marks are "some of the most highly recognised marks in the world" and enjoy "a very considerable reputation in the UK".

CPM argued that its use of INTELMARK was not in any way damaging "to the distinctiveness or repute of the INTEL brand".

Justice Patten agreed with CPM. He acknowledged Intel's brand strength – referring to a branding chart from 1993 which placed Intel third among the world's most successful brand names, behind Coca-Cola and Marlboro. (In fact, a more recent chart, from branding experts Superbrands, placed Intel only 126th in the UK last year.)

Justice Patten concluded: "the reputation enjoyed by the INTEL mark would be sufficient for the average consumer to focus on INTEL in INTELMARK" but "the addition of MARK in a single word does create a degree of dissimilarity".

Intel's appeal was dismissed.

Copyright © 2006, OUT-LAW.com

OUT-LAW.COM is part of international law firm Pinsent Masons.

Security for virtualized datacentres

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
Inside the EYE of the TORnado: From Navy spooks to Silk Road
It's hard enough to peel the onion, are you hard enough to eat the core?
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?